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Keywords opens new Brazilian recording studio

Earlier acquisition Maximal Studios expands with 3,550 square foot localisation facility

Keywords Studios, the international technical services provider to the global video games industry and beyond, today announces that it has opened its first dedicated recording studio for video games in São Paulo, Brazil.

Maximal Studios, acquired by Keywords Studios in 2018 and responsible for localizing more than 150 games since 2011 (including Overwatch, World of Warcraft, FIFA, PES), will now benefit from a new 3,550ft², state-of-the-art facility. It features six individual studios for recording, 5.1 surround sound mixing as well as pre- and post-production. The space also features an administration wing for co-working and meetings.

Keywords Studios first entered the Brazilian market in 2015 with the acquisition of Reverb, a localization studio. Voiceovers and localization are increasingly in demand for the Brazilian video games market, a country where actors who provide dubbing voiceovers for beloved characters become stars in their own right. Dubbed content is one of the first things many consumers look for in films, cartoons series and, of course, video games, as 66% of Brazilians are gamers, according to the Brasil Game Show 2019 research.

"With our new space in São Paulo we are further consolidating Keywords Studios' presence in Brazil," says Priscila Caiado, Head of Keywords Studios in Brazil. "We are creating new jobs, increasing our capacity and, as a consequence, offering a greater variety of services to our clients."

"Keywords' growth in Brazil has been very fast," adds Cristiano Prazeres, Studio Manager. "Since the incorporation of Maximal by Keywords last year, the company has grown exponentially and our new studio reflects that. Our production capacity has doubled and we are very excited about the expansion that our new facility allows, not only in recording, but in areas such as production and project management."

"Brazil is a key territory for video-games," explains Nicolas Liorzou, Regional Managing Director - Americas, Keywords Studios. "Yet localization in Brazilian Portuguese was lacking a dedicated and scalable state-of-the-art, go-to voice-over recording capacity. We believe that with this expanded studio in São Paulo, we'll now be in the best position to accommodate the always-increasing needs of our customers in Brazilian Portuguese voice-over."

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