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Developers of "Dark Age of Camelot" to Offer Insights into Online Game Development

FAIRFAX, VA - September 7, 2004 - Seven representatives from Mythic Entertainment, developer and publisher of the massively-multiplayer online role-playing game, "Dark Age of Camelot," will be speaking at the upcoming Austin Game Conference, a two-day event held September 9th and 10th, dedicated to the development of online, mobile and next-generation games.

Mark Jacobs, CEO and president, will address the relative pro's and con's of licenses in online games on Thursday, September 9th at 4:00 PM.

Matt Firor, VP of development and Executive Producer, will discuss best practices for online game development as well as the risks and innovations developers should consider when creating online games on Thursday, September 9th at 12:00 PM and Friday, September 10th at 12:00 PM, respectively.

Jeff Hickman, VP of product support and quality, will discuss the most effective methods for keeping customers of online games happy as well as the state of service in massively multiplayer online games on Thursday, September 9th at 10:30 AM and 2:30 PM, respectively.

Eugene Evans, Director of marketing, will cover the evolution of the online game business model and how to manage marketing throughout an online game's lifecycle on Thursday, September 9th at 4:00 PM and Friday, September 10th at 10:30 AM, respectively.

Matt Shaw, Director of technology, will detail the challenges and opportunities presented to online games by the latest advancements in technology on Thursday, September 9th at 2:30 PM.

Scott Jennings, programmer for "Dark Age of Camelot," will discuss the challenges facing database development and operation in modern online games on Thursday, September 9th at 12:00 PM.

Sanya Thomas, Internet Relations Manager, will cover the best ways to communicate with a game's audience and create a healthy community on Thursday, September 9th at 2:30 PM.

More information about Austin Game Conference is available at

About Mythic Entertainment

Mythic Entertainment is one of the most successful developers and publishers of massively multiplayer online role-playing games in the world. Credited with 15 online games, including the award winning "Dark Age of Camelot®," Mythic's success is based in proprietary technology, superior game design and exemplary customer service delivered by a talented staff of more than 150 people. "Dark Age of Camelot" is played by more than 250,000 subscribers in almost every country in the world, and has been translated into four languages.

In March 2003, TA Associates completed a $32 million investment in Mythic, the largest ever granted to any independent game developer. Mythic has been recognized for their business achievements by the Inc. 500, Deloitte and Touche's Fast 500, and as a 2004 finalist in the Dell Small Business Awards. In addition to "Dark Age of Camelot®" expansions, Mythic is currently developing "ImperatorTM," a next-generation Sci-fi MMORPG, scheduled for release in winter of 2005. More information about Mythic Entertainment is available at


Eddiemae Jukes

Kohnke Communications


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