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July Systems & SurfKitchen Partner to Deliver Rich On-Device Storefronts with Smart Retailing for Content & Media Companies

Las Vegas, 03 April, 2006 - July Systems, the premier provider of smart mobile retailing solutions and SurfKitchen, the market leader in on-device portal applications, are partnering to deliver fully branded, content rich, on-device storefronts with advanced retailing capabilities for content and media companies to sell games, wallpapers, music, video and other mobile entertainment content directly to consumers.

The fully integrated, end-to-end managed storefronts combine the smart merchandizing and personalization features of July's retailing technology with the ease of access and rich consumer experience of SurfKitchen's platform, delivering content and media customers proven increases in mobile content sales and revenues with the shortest time-to-market.

SurfKitchen's unique on-device portal applications deliver consumers an enhanced user experience to easily discover, preview, purchase and download mobile entertainment content with a few clicks. Simple, intuitive, branded menus allow direct access to mobile entertainment content. Their optimized client and server platform delivers Over-the-Air updates to ensure fresh content is always resident on the device, delivering a superior consumer experience over traditional browser based solutions.

July's retailing technology offers consumers different pricing options such as try-before-you-buy, subscriptions, rentals, themed bundles and pay-per-use as well as personalized pricing and recommendations based on consumers' profiles and purchase history. SurfKitchen and July's joint solution enables content and media owners to create rich, personalized retail experiences targeted at different consumers and consumer segments. Retailers will now have access to the broadest mix of mobile content market channels: WAP, Web, SMS and customizable on device portals.

"As building brand differentiation and brand affinity become increasingly critical for success in the mobile content business, companies are realizing the advantages that SurfKitchen's on device portals offer increasing adoption and repeat usage by delivering a customizable and intuitive user experience," said Michel Quazza, SurfKitchen CEO " Combining our market leading offering with July Systems innovative retailing technology will, for the first time, provide content and media companies with a unique end to end solution that ensures their brands are available through all mobile marketing channels, especially in the hand of the consumer."

"July's retailing solutions with sophisticated merchandizing, personalization, and promotions features allow retailers to effectively promote and sell mobile content to mass market consumers. We are pleased to be working with SurfKitchen with its premier on-device client to offer content companies, media companies and other service providers an even richer storefront solution for their consumers," said Ashok Narasimhan, Chairman & CEO, July Systems. "This partnership reflects our continued commitment to working with best of breed companies in the mobile content space to transform how mobile content is retailed today."

About SurfKitchen

SurfKitchen is uniquely focused on delivering a mobile end-user experience superior to alternative browser based solutions. SurfKitchen's simple logical menus ensure easy discovery, consumption and repeat usage of mobile data services. Simplifying the end user experience improves subscriber satisfaction, encourages adoption and promotes operator brand identity. SurfKitchen's platform enables digital content to be sent over-the-air and stored on a wide range of handsets from feature phones to smartphones ensuring the end-user always has fresh content. SurfKitchen provides operators with the right applications and support to increase data usage, customer loyalty and ultimately reduce churn.

SurfKitchen's solutions have been deployed by major operators throughout the world including Orange, Telstra, O2, TIM Italy, TIM Hellas, Telenor and MTC-Vodafone Kuwait. This list of high profile customers combined with SurfKitchen's unique expertise has resulted in SurfKitchen becoming the market leader in On-Device Portal Applications delivering a dynamic user experience. For more information, please visit

About July Systems

July Systems provides innovative mobile marketplace solutions that enable mobile operators and content retailers to multiply revenues and profits by transforming the retailing of mobile content to reach the mass-market. July's integrated end-to-end mobile marketplace solutions and managed services are currently deployed across multiple operators and other customers across the US and Europe who reach over 220 million mobile consumers. Founded in 2001, July Systems is privately held, and has its headquarters in Santa Clara, CA, Global Product Center in Bangalore, India, and European offices in Germany and UK. For more information:

For further information, please contact:

Gigi Wang

July Systems


Sarah Mackay


+44 (0) 870 351 2914

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