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July Systems Presents Mobile Retail Solution…

Mobile Entertainment Market

London, England, 23rd May 2006 - July Systems, the premier provider of smart mobile retailing solutions, would like to announce its presence at the Mobile Entertainment Market on the 24th-25th May 2006 at the Business Design Centre, Islington, London.

July Systems will be presenting its latest mobile content retail solution, showing how it has integrated with Surfkitchen's On-Device Client Application and is powering lifestyle brands like recently signed Crazyfunbabe, as well as showcasing new service launches. You can find us at B72, on the MEM floor.

The Mobile Entertainment Market: the official event of the Mobile Entertainment Forum (MEF), bringing together professionals from across the mobile entertainment value chain. It is the forum where mobile meets media. In 2005 MEM attracted over 1,284 delegates from across the globe. Now in its sixth year, MEM is the industry's foremost gathering and deal-making centre where content owners, mobile operators, aggregators and key players can build local and global connections which extend to new markets.

About Crazyfunbabe

At the heart of pop culture with its mobile entertainment, Crazyfunbabe, described as the "Sex and the City" of mobile launched in 2002. Canadian based, its parent company, a web pioneer creating digital entertainment content since 1994, recognized the phenomenal growth of mobile phone use world-wide and knew that girls would drive this market. Distributed from North America, Europe, India and elsewhere, Crazyfunbabe mobile content is developed specific to the interests of females in a field where mobile content is predominantly designed for men.

About SurfKitchen

SurfKitchen is uniquely focused on delivering a mobile end-user experience superior to alternative browser based solutions. SurfKitchen's simple logical menus ensure easy discovery, consumption and repeat usage of mobile data services. Simplifying the end user experience improves subscriber satisfaction, encourages adoption and promotes operator brand identity. SurfKitchen's platform enables digital content to be sent over-the-air and stored on a wide range of handsets from feature phones to smartphones, ensuring the end-user always has fresh content. SurfKitchen provides operators with the right applications and support to increase data usage, customer loyalty and ultimately reduce churn.

SurfKitchen's solutions have been deployed by major operators throughout the world including Orange, Telstra, O2, TIM Italy, TIM Hellas, Telenor and MTC-Vodafone Kuwait. This list of high profile customers combined with SurfKitchen's unique expertise has resulted in SurfKitchen becoming the market leader in On-Device Portal Applications delivering a dynamic user experience. For more information, please visit

About July Systems

July Systems provides innovative mobile marketplace solutions that enable mobile operators and content retailers to multiply revenues and profits by transforming the retailing of mobile content to reach the mass-market. July's integrated end-to-end mobile marketplace solutions and managed services are currently deployed across multiple operators and other customers across the US and Europe who reach over 220 million mobile consumers. Founded in 2001, July Systems is privately held, and has its headquarters in Santa Clara, CA, Global Product Center in Bangalore, India, and European offices in Germany and UK. For more information:

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