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July Systems celebrates Miami Vice marketing success

Mobile solution rolled-out across four continents

July Systems is celebrating the success of its mobile content solution after a successful marketing drive with partner Universal Pictures for Miami Vice.

The service combines multiple content created by Player X, including teaser trailers, wallpapers, ringtones, merchandise and the Miami Vice mobile game.

Fully integrated with the movie marketing campaign, the specially designed site has been successfully rolled-out in 17 territories and four continents.

"With the Miami Vice service July has set a new benchmark for mobile movie campaigns, creating an integrated brand experience for consumers," said Geoff McGrath, managing director for July Systems.

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