Redwood City, Calif. - March 10, 2011
RockYou, a leading global social entertainment company, today announced the addition of Julie Shumaker to the company’s executive team. Shumaker, a long-time veteran of gaming and media with prior experience at EA, 4INFO, Double Fusion and Yahoo, has joined RockYou as the company’s new Senior Vice President/GM of Media. She will leverage her considerableexperience to drive RockYou’s media business to deliver innovative, integrated programs for game developers and marketers to monetize and engage their consumers.
Shumaker’s credentials include executing some of the gaming industry’s first brand integrated deals with EA’s The Sims franchise. She has been recognized in Advertising Age's 2005 "Women to Watch" report, and was named as one of Digital Media Wire’s “25 Executives to Watch in Digital Entertainment.”
“The majority of my career has been in entertainment, and the most rewarding portion has been the years I’ve spent in gaming,” said Shumaker. “It’s the most compelling space in which an advertiser can be. The medium provides brands a path to interact with consumers when they are deeply engaged, experiencing content and community that excites them - there’s no higher value per engagement.”
“Julie will play an integral role in expanding opportunities for brands to engage users withinsocial games,” said Lisa Marino, COO of RockYou. “Her combined background in gaming and mediais ideal for drivingour efforts to deliver effective interactive ad solutions within RockYou and RockYou partner Facebook games. Only somebody who understands both gaming and marketing as well as Julie can see to it that our ad strategies evolve at the same rapid pace as the games themselves.”
For more information about RockYou, visit www.rockyou.com.
RockYou is a leading social gaming company delivering nearly 15BB monthly global impressions. The company developed the social game classic Zoo World, with 50MM installs to date, and award-nominated Gourmet Ranch, one of the fastest growing Facebook games, is committed to the development of high quality titles for the social space.
RockYou’s empower brands and game developers to reach and monetize audiences through innovative social advertising solutions, including Deal of the Day, video products and in-game brand integrations. Founded in 2005 and headquartered in Redwood City, California, RockYou is funded by Sequoia Capital, Partech International, Lightspeed Venture Partners, DCM, SK Telecom Ventures and Softbank.
Eddiemae Jukes / Molly Gerth, TriplePoint