Juiced™ gets ready to race with support from Highbury House
Exclusive deal with Fast Car magazine publisher to target over 2 million 16 – 24 year old males.
WOKING, Surrey, 20th April, 2005 - THQ Inc. (NASDAQ: THQI) today announced an exclusive deal with Highbury House published Fast Car magazine to support the upcoming launch of THQ's highly acclaimed street racer - JuicedTM for PlayStation® 2 computer entertainment system, the Xbox® video game system from Microsoft and PC CD-Rom.
The deal, which will total over 35 pages of coverage in Fast Car alone and additional support across the Highbury portfolio through email and SMS mobile phone promotions, will centre on a seven month, work-in-progress modification of a Mazda RX-7 reflecting the essence of Juiced and the UK car modification scene.
The culmination of the campaign will see one lucky reader walking away with the RX-7, valued at well over £50,000 through a text to win competition.
Jon Rooke, UK Product Marketing Manager for THQ, commented: "Juiced is all about real street racing so what better way to talk to people involved in the actual scene than via Fast Car. We're delighted with the level of support Highbury Leisure are able to give us for our first entry into the racing game genre."
In addition to editorial support, THQ has also signed up as the official show sponsor of Fast Car for the coming season which will see Juiced demos, goodie bags and spot prizes handed out at six of the UKs most high profile car shows - exposing the game to over 150,000 modified car fanatics.
Highbury House publisher Steve Ray said: "Because our promotions, editorial, advertising and publishing teams work so closely together it is possible for us to provide advertisers with a truly unique package that can precisely meet their brief. This deal shows how we are able to fully integrate a brand into the entire scene through Fast Car in addition to the usual techniques employed to reach a market."
The activity will start with the April edition of the magazine and is expected to run through 2005.
Ray added: "This is much more subtle way of influencing our massively brand aware young male readership."
For more information on Juiced and the rest of THQ's product line-up, please visit www.thq.co.uk.
THQ Inc. (NASDAQ: THQI) is a leading worldwide developer and publisher of interactive entertainment software. The company develops its products for all popular game systems, personal computers and wireless devices. Headquartered in Los Angeles County, California, THQ sells product through its global network of offices located in the United States, United Kingdom France, Germany, Spain, Korea and Australia. More information about THQ and its products may be found at www.thq.co.uk and www.thqwireless.com. THQ, THQ Wireless and their respective logos are trademarks and/or registered trademarks of THQ Inc.
About Juice Games
Juice Games is a development studio based in Warrington, comprising a talented group of individuals headed up by industry veteran Colin Bell. The Juice team has an unprecedented track record in creating highly entertaining and challenging games, and is renowned within the UK development community. With a history that spans games like TFX, EF2000, eRacer, Total Air War, Typhoon and the critically acclaimed but unreleased Lamborghini, Juice Games has an enviable back catalogue. Utilizing their own leading-edge technology, Juice Games has developed the high profile and well received Juiced street racing simulation over the last 18 months for Xbox®, PlayStation®2 and PC. The company is also enjoying success with a number of titles for ID TV and mobile platforms. Juice Games consists of over 30 development staff with industry experience that rivals the world's most established and successful development studios.
This press release may contain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are based on current expectations, estimates and projections about the business of THQ Inc. and its subsidiaries (collectively referred to as "THQ"), including but not limited to expectations and projections related promotions related to Juiced, and are based upon management's beliefs and certain assumptions made by management. Such forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those expressed or implied by such forward looking statements, including, but not limited to economic, competitive and technological factors affecting the operations, markets, products, and pricing of THQ. Unless otherwise required by law, THQ disclaims any obligation to update its view on any such risks or uncertainties or to revise or publicly release the results of any revision to these forward-looking statements. Readers should carefully review the risk factors and the information that could materially affect THQ's financial results, described in other documents that THQ files from time to time with the Securities and Exchange Commission, including its and Quarterly Reports on Form 10-Q and Annual Report on Form 10-K for the fiscal period ended March 31, 2004, and particularly the discussion of risk factors that may affect results of operations set forth therein. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this press release.