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JOYTECH Scoop "Accessory of the Year"

Windsor, England - April 25th 2005: JOYTECH Europe Ltd, a division of Take-Two Interactive Software, Inc. (NASDAQ: TTWO) and leading designer and manufacturer of third party video game peripherals and AV accessories announced today that the AV Control Center has been awarded 'Accessory of the Year' at the prestigious Home Cinema Choice Awards in London, England.

Celebrating its tenth anniversary, the Home Cinema Choice awards has established itself as the center of the European AV calendar, attended by the elite of the Home Entertainment and Consumer Electronics industry.

The AV Control Center, a central hub for audiovisual equipment, impressed the editorial team of the respected publication when reviewed in March 2005. Pitted against a competing product, it was quoted as "Essential" by the team, receiving a 'Best Buy' recommendation.

Hosted by genre actor Mr. Anthony Daniels at an exclusive London location, the trade only ceremony saw JOYTECH prevail against competing products in the category from respected brands such as Phillips and Richard Gray.

Remarking on the award, Senior Product Development Manager Peter Jackson commented, "We at JOYTECH are delighted that a publication such as Home Cinema Choice has recognized the value and technical elegance that the AV Control Center has to offer. Our development teams have worked extremely hard to bring this product to fruition and the public and critical response has thus far proved overwhelmingly positive."

Alex Verrey, PR and Communications Manager for JOYTECH commented, "Considering that our name is not yet established in this sector, we are proud of this considerable achievement and look forward to introducing many more products of similar quality to the range throughout 2005 and beyond. Our aim now is to continue the inroads we have already made in this sector as well as establish future business and strategic partnerships in AV distribution channels. We are currently inviting distributors to contact us regarding the range, confident that it yields huge potential for sales."

The AV Control Center features four RGB SCART Inputs, four RCA Phono and Stereo Audio Inputs, four S-Video Inputs, and four Digital Optical Inputs. With a matched set of corresponding outputs and included Remote Control, the device allows users to connect up to four AV devices to a single input on their TV and or Hi-Fi.

JOYTECH - Switched ON.

For further information: Alex Verrey, PR and Communications Manager -JOYTECH - +44 (0)1753 496 707

For further information on JOYTECH peripherals, please visit: www.joytech.net

JOYTECH Europe is a fully owned subsidiary of Take-Two Interactive Software

About Take-Two Interactive Software

Headquartered in New York City, Take-Two Interactive Software, Inc. is an integrated global developer, marketer, distributor and publisher of interactive entertainment software games and accessories for the PC, PlayStation® game console, PlayStation®2 computer entertainment system, PSPTM handheld entertainment system, Xbox®, Nintendo GameCubeTM and Game Boy® Advance. The Company publishes and develops products through its wholly owned labels Rockstar Games, 2K Games and Global Star Software; and distributes products in North America through its Jack of All Games subsidiary. Take-Two also manufactures and markets video game accessories in Europe, North America and the Asia Pacific region through its Joytech subsidiary. The Company maintains sales and marketing offices in Cincinnati, New York, Toronto, London, Paris, Munich, Madrid, Vienna, Milan, Sydney, Breda (Netherlands) and Auckland. Take-Two's common stock is publicly traded on NASDAQ under the symbol TTWO. For more corporate and product information please visit our website at www.take2games.com.

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