JOYTECH Introduce the Next Generation of Control for Xbox 360™

Windsor, England - October 19th, 2006

JOYTECH Europe Ltd., a wholly owned subsidiary of Take-Two Interactive Software, Inc. and leading designer and manufacturer of third party video game accessories, announced today the Control Center 540C, designed for the Xbox 360 video game and entertainment system from Microsoft.

A unique concept in console accessories, the Control Center 540C represents the latest advance in JOYTECH's award winning* 'Control Center' product line, and will prove invaluable for the connection of next generation game consoles or owners of complex installations.

Perfectly complementing the design and appearance of the Xbox 360, the Control Center 540C allows users to connect their console and up to five additional AV sources to just one input on their TV, display and sound system.

Equipped with a proprietary connection to accommodate Xbox 360, the Control Center 540C receives all relevant visual and audio information sent from the console, through a single Connector Cable that comes included. Through this Connector Cable, standard definition S-video, composite video and stereo audio is carried, alongside standard and high definition component video and digital optical audio.

Once the Xbox 360 is connected to the Control Center 540C, users have access to an additional four HDTV ready component video inputs, five composite video and stereo audio inputs, five S-video inputs and four digital optical inputs alongside a corresponding matched output for each input connection, allowing for a broad and extensive range of equipment to be permanently connected to just a single input on the users TV, display or sound system. Additionally, the Control Center 540C features a six port Ethernet LAN Hub, providing a reliable connection to Xbox Live® and other network devices.

The front Programmable Display automatically adjusts to vertical or horizontal orientation, allowing users to position the Control Center 540C alongside their Xbox 360 console in the manner they desire. Users are even invited to customize each input name, and with the included Remote Control, navigating each input proves no more complex than touching a button. Furthermore, the front panel of the Control Center 540C houses an additional set of S-video, composite video and stereo audio inputs allowing quick and easy access for camcorders or game consoles.

Peter Jackson, Senior Product Development Manager commented, "The Control Center 540C heralds a new era of highly advanced accessories that cater to a wider demographic than any product we have released thus far. We're thrilled to launch this revolutionary product at a time when new console and AV hardware is becoming increasingly difficult to assimilate into the average users' entertainment installation"

The Control Center 540C will be available in Europe and North America from November 2006 and will retail for a suggested price of £89.99 and $129.99 respectively.

JOYTECH - Switch On.

For further information:

Alex Verrey, PR and Communications Manager -JOYTECH Europe - +44 (0)1753 496 707

Carter Lee - Director of Operations - JOYTECH North America/Canada - + (1) 646-723-4260

For further information on JOYTECH peripherals, please visit: www.joytech.net

About JOYTECH Europe

Headquartered in Windsor England, JOYTECH Europe is a wholly-owned subsidiary of Take-Two Interactive Software, Inc., and a manufacturer and distributor of third party video game accessories. All JOYTECH products provide gamers with high-quality accessories for all current gaming consoles, as well as PCs, at competitive prices. For further information on JOYTECH peripherals, please visit: www.joytech.net

About Take-Two Interactive Software, Inc.

Headquartered in New York City, Take-Two Interactive Software, Inc. is a global developer, marketer, distributor and publisher of interactive entertainment software games for the PC, PlayStation® game console, PlayStation®2 and PLAYSTATION®3 computer entertainment systems, PSP® (PlayStation®Portable) system, Xbox® and Xbox 360 video game and entertainment systems from Microsoft, Nintendo GameCube, Nintendo DS and Game Boy® Advance. The Company publishes and develops products through its wholly owned labels Rockstar Games, 2K and 2K Sports, and Global Star Software; and distributes software, hardware and accessories in North America through its Jack of All Games subsidiary. Take-Two also manufactures and markets video game accessories in Europe, North America and the Asia Pacific region through its Joytech subsidiary. The Company maintains sales and marketing offices in Cincinnati, New York, Toronto, Geneva, London, Paris, Munich, Madrid, Milan, Sydney, Breda (Netherlands), Auckland, Shanghai and Tokyo. Take-Two's common stock is publicly traded on NASDAQ under the symbol TTWO. For more corporate and product information please visit our website at www.take2games.com.

All trademarks and copyrights contained herein are the property of their respective holders.

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: This press release contains forward-looking statements made in reliance upon the safe harbor provisions of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. The statements contained herein which are not historical facts are considered forward-looking statements under federal securities laws. Such forward-looking statements are based on the beliefs of our management as well as assumptions made by and information currently available to them. The Company has no obligation to update such forward-looking statements. Actual results may vary significantly from these forward-looking statements based on a variety of factors. These risks and uncertainties include the final conclusions of the Special Committee and the Board of Directors concerning matters related to the Company's stock option grants, including, but not limited to, the accuracy of the stated dates of option grants and whether all proper procedures were followed, the impact of any restatement of financial statements of the Company or other actions that may be taken or required as a result of such reviews; the timing of the completion of the Special Committee's investigation; and the possibility that the Special Committee's investigation or any governmental investigation may reveal issues that the Company does not currently realize exist. In addition, the investigation and possible conclusions of the Special Committee may require additional expenses to be recorded; may adversely affect the Company's ability to file required reports with the U.S. Securities and Exchange Commission ("SEC") on a timely basis, the Company's conclusions on the effectiveness of internal control over financial reporting and disclosure controls and procedures, and the Company's ability to meet the requirements of the NASDAQ Stock Market for continued listing of the Company's shares; and may result in claims and proceedings relating to such matters, including shareholder litigation and actions by the SEC and/or other governmental agencies and negative tax or other implications for the Company resulting from any accounting adjustments or other factors. Other important factors are described in the Company's Form 10-Q for the quarter ended April 30, 2006 in the section entitled "Risk Factors".