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Joystick Junkies US launch

Gaming-themed fashion brand crosses the Atlantic.

Hollywood, CA (October 19, 2010) – Joystick Junkies, the premiere intelligent and fashionable streetwear collection, is proud to announce its official U.S. arrival.  A charismatic fusion of video gaming and savvy street fashion, Joystick Junkies is expanding its European-based lifestyle brand to U.S. markets this October on its e-commerce site,

Highlighting both modern and vintage graphics, Joystick Junkies has a strong and immediate identity central to digital culture.  Catering to audiences ranging from fashion trendsetters to gamers, the Joystick Junkies collection features a wide array of tees and accessories that are on point with their creative, eye-catching design—including bold, vibrant colorways and innovative, pixelized images. 

“It’s great to be finally releasing our clothing range in the US. We feel Joystick Junkies will be making a big contribution to the strong street fashion and gaming scene as we build the brand here.”

The upcoming Autumn/Winter collection, “We Can Be Heroes,” furthers Joystick Junkies’ quirky apparel motif with iconic video game and comic book-inspired designs.  In addition to its trademark tees, this collection features a broad variety of knitwear and super soft jersey tees in heavy washes.  Seamlessly bridging innovative art and style—Joystick Junkies Autumn/Winter collection is perfect for the modern fashion adventurer.

Joystick Junkies’ intellectually-minded styles will be available via their E-commerce site as of Today, October 21 st.   For additional information on Joystick Junkies’ current and upcoming collections, please visit   

For press enquires in the USA please contact Cara Ceasar,, (323) 463-3160

For press enquiries in Europe/UK please contact Chris Birch,, +44 (0) 207 724 9243

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About Joystick Junkies

Joystick Junkies was founded in London in 2000 and quickly developed an iconic presence among music, gaming, fashion and film enthusiasts.  With a history of infamous parties and global brand adjacencies, this collection has fast-tracked its way to the fashion forefront as one of the most innovative labels of its time.  The collection distributes to various fashion boutiques and key fashion chains across the UK, Europe and the United States.   A favorite among fashion’s tastemakers, Joystick Junkies has already established itself as a U.S. mainstay.  For more information, visit  

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