Joystick Junkies releases preview of spring-summer 07 collection & launches new concession store

Joystick Junkies, the pioneering British streetwear label that has fused video game pop culture with contemporary urban fashion, has captured the very essence of the world's fastest growing cultural phenomenon.

The new range, which touches down in stores next week, is designed to appeal to the modern urban man seeking a refreshing and bold graphic statement, without compromising on comfort and style. Dipping the famous Space Invader Monster in dripping gold foil, or autumn camouflage brings new life to one of the most iconic monsters of all time whilst a dripping silver foil Invader on chocolate sets a new style for operatives. Meanwhile the classic Space Invaders get an urban camouflage make-over with a graffiti style pattern reflecting the colours of the urban jungle on black.

Hoodies join the range, designed for maximum comfort and combat effectiveness to equip you to fight the growing alien menace. Designs feature the classic Invaded puff print on navy whilst the dripping Space Invader appears in a subtle tonal flock on black for more stylish operations.

The range has a wide appeal and can be found in the cream of Britain's streetwear boutiques as well as fashion stores in Belgium, Holland, Germany, France and Australia. Online buyers can preview or purchase the new range at Joystick Junkies web store www.joystickjunkies.com.

Meanwhile Joystick Junkies also launches its new concession store in London's Covent Garden. Situated downstairs at David & Goliath on the corner of James Street and the Piazza the concession carries the entire Joystick Junkies range and will also feature exclusives designed just for the store.

For more information please contact.

Chris Birch at Joystick Junkies

Tel: +44 (0) 20 7724 9243

Mob: +44 (0) 7913 273962

chris@joystickjunkies.com