Joystick Junkies have announced the six hotly tipped gorgeous girl gamers who'll be spearheading the British streetwear brand's Spring-Summer 2007 campaign. The girls have been chosen from over 300 applicants because of their love for video games, their modelling potential or experience and their star quality.
Launched in 2001 Joystick Junkies has grown in to one of the UK's most vibrant streetwear labels which takes its inspiration from the iconic video games of the 1980's. Featuring official licences and high quality garments the brand has succeeded in bringing the world of video games to the fashion market in a unique way.
Joystick Junkies did not set out to create another girl gaming clan or booth babe bonanza, the aim was to establish a group of credible models-come-gamers who could help take video games and the Joystick Junkies fashion brand in to new and unusual places. In fact it's not just girls, the label is now looking for two extra guys to join our existing model and Street Fighter II fan Sal recruited in 2005.
The final group of six girls and three guys will be fronting the Joystick Junkies Spring-Summer 2007 campaign which will include fashion shoots, jetting around the world to run cool gaming events & parties, hosting TV shows, touring fashion stores and hanging out at celebrity parties.
You can see pictures and full details of the Joystick Junkies girls at
The Joystick Junkies first appearance is on August 13th at Ripseed Donny show where the girls will be hosting The Extreme Sports Channel's televised video games tournament Pro Videogaming: Project Gotham Racing 3 and organising a massive Girls vs Boys play-off! Check out the Pro Videogaming televised event here http://www.joystickjunkies.com/content/item.asp?item=46
The Girls Are Looking For Two Lads To Join Them!
The Joystick Junkies girls are now launching a big challenge for the lads. They're looking for two hot guys who reckon they're game enough to work with them at their events, parties and photoshoots, helping to promote Joystick Junkies Spring-Summer 2007 range. The girls themselves will be hosting the castings so expect some tough treatment and make sure you know your games!
If you want to apply to the castings, which will take place in London, send a picture and details of yourself and your favourite video games to firstname.lastname@example.org or by post to Joystick Junkies, Charlcote House, 101 Crawford Street, London. W1H 2HP. Please include an SAE if you would like your photograph returned. You should be between the ages of 18-30 and based in or with easy access to London. Modelling experience is ideal but not vital to your application.
For press enquiries, interviews and further information please contact Chris Birch at Joystick Junkies. email@example.com, +44 207 724 9243