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John Kroeger joins Red Redemption Advisory Board

Red Redemption the world leader in ethical on-line games is delighted to announce that John Kroeger has joined its advisory board. Mr Kroeger was co-head of the UK Government team of Business Relations Managers to the Computer Games Industry for the then Department of Trade and Industry, until June this year. He was a senior executive for Reuters Ltd in variously Denmark, Sweden and the UK for nearly twenty tears, including a period of secondment to the DTI during which he produced an Action Plan for Growth for the Digital Content Sector which led to the creation of the Digital Content Forum. It was during the creation of this plan that Mr Kroeger was also able to convice the UK government of the importance of the UK games sector and to develop ways for the government to engage with that sector.

Mr Kroeger who runs his own consultancy KroLic Co. Ltd, is a naturalised UK citizen. He was born in the USA and studied Fine Arts at Boston University where he received a BFA for sculpture. He has lived in 6 countries since 1976, but looks forward to moving to his home in the Lyon suburb of St Didier, Mont d' Or when he retires where one of his main pursuits will be to learn to speak French.

Red Redemption's Managing Director and Founder Gobion Rowlands comments; 'I am delighted to welcome John Kroeger to our Advisory Board. This is a period of strategic opportunity for Red Redemption and we are strengthening our leadership talent pool to take full advantage of the possibilities ahead of us. Mike Lehrter joined our full board last week and we anticipate making another announcement in the near future.'

You can play Red Redemption games by going to

Note to editors

Red Redemption is a social venture, a games company dedicated exclusively to making smart games with a strong learning aspect in climate change, sustainability and developmental issues. Red Redemption is the world's leading games company in climate change. 
So far in 2007 Red Redemption has launched four major climate change projects:

"Climate Challenge" (with the BBC and the Environmental Change Institute at Oxford University),

"Operation: Climate Control" (with the Department of the Environment) a scenarios-based climate change game for 15-16 year olds and designed for use in the classroom with a teacher.

"Trouble Shooter!" (with EDF Energy), a simple and fun retro-arcade game to accompany an energy efficiency road show for corporate clients.

The Oxfordshire ClimateXChange Community Portal (with the Environmental Change Institute at Oxford University)

Red Redemption is partnered with the Environmental Change Institute of Oxford University and the UK Department of the Environment and is fortunate enough to have Intergovernmental Panel on Climate Change (IPCC) scientists as games advisors, and to further ensure scientific rigor, Red Redemption has a fulltime in-house climate scientist. The company follow up all of its projects with in depth research on their effectiveness, for example a MSc master's thesis was produced by the Oxford University Environmental Change Institute examining the effectiveness of Red Redemption's Climate Challenge game. Read the thesis here

Red Redemption is also an award-winning company, and has won government awards from the Department of the Environment "Climate Challenge Fund" and the Department of Trade and Industry "Smart Innovation Award".


Stephen Roberts

+44 (0) 1780 460777


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