Skip to main content

JOGO Media/cdv deal

In-game ads partnership cemented.

Press Release May 28, 2008

(For immediate publication)

Düsseldorf / New York NY / Frankfurt / Munich, May 28, 2008 - JOGO Media has taken over the in-game advertising account for several games produced by cdv Software Entertainment AG. The first game – developed for a young, trendy, female target group – will appear in the fall of 2008 and offers the ideal advertising environment for marketers of lifestyle products.

In-Game Advertising experts, JOGO Media, will handle all in-game advertising sales for a series of games produced by cdv Software Entertainment AG. To kick off the partnership, JOGO Media will manage the in-game advertising efforts of a new fourth quarter game release that is directed towards a younger female target group.

Dynamic in-game advertising: flexible ad campaign placements within the game

With Europe-wide distribution and local language versions, advertising space within the new game will be adapted according to location and time. Specifically, ad spaces for products are interchangeable and can be updated on a regular basis, just as with other advertising forms such as online advertising. “This project allows us to demonstrate the true flexibility of in-game advertising,” says Hendrik Volp, VP Business Development Europe at JOGO Media. Beyond dynamic ad delivery, JOGO will also offer advertisers extended options to quantify the effectiveness of their brands presence in any of the cdv games.

With the addition of the new cdv games, JOGO extends its current network of sports focused content, to include an expanded range of interests and demographics. CEO Jay Drago “We are pleased that the partnership with cdv will initially provide advertisers with additional opportunities to reach a focused female audience. For many media planners, in-game advertising can still be a bit of a mystery.

The cdv partnership will allow us to further clarify in-game advertising’s effectiveness by delivering a highly desirable audience that is precisely targetable at the regional level.”

cdv Software Entertainment AG is the only German stock-listed full- service provider for gaming. The company distributes a wide range of PC and console games, including adventure games such as ”Jack Keane”, puzzle games such as “Clever! the knowledge game” and action games such as “Jackass – the game”.

“We are thrilled to have chosen JOGO Media as a competent partner with international know-how in the exciting field of in-game advertising. Together we will offer advertisers direct access to their target group, putting consumers into contact with relevant themes and products in an interactive way,” says Arne Peters, COO at cdv Software Entertainment AG.

About JOGO Media

Founded in 2006 by online advertising and technology specialists, JOGO Media is establishing itself as the premier provider of technology and marketing solutions to game publishers and brands seeking to capitalize on the rapidly growing market for in-game advertising. JOGO Media looks to further the seismic shift occurring in the market for displaying advertising away from traditional mediums to a more engaging platform, by establishing the premier technology-powered next-generation media agency for advertisers and publishers. JOGO Media provides a critical service by providing technology solutions and acting as the agency between game publishers and advertisers seeking to maximize the benefits offered by in-game advertising. Additional information is available online at

About cdv Software Entertainment AG

cdv Software Entertainment AG is the only publicly traded, independent full service provider for the games sector in Germany.

Together with its subsidiaries cdv Software Entertainment USA, cdv POS GmbH, Gamesmania, seven_m, and cdv Madrics Media S.A.S, cdv has outstanding contacts within all key markets and decades of expertise.

As a leading sales and service partner for the entire games and software industry, cdv is excellently positioned on the global market thanks to branches focused on Germany, Switzerland and Austria (GSA), North America, France, the Benelux, Hungary, the Czech Republic and Slovakia as well as noted international partners. Alongside its strong product placement and international distribution logistics, cdv offers its customers a wide range of sales-promoting methods and an extensive, professional marketing and promotion service from a single source. The company, which was founded in 1989 and is headquartered in Munich Germany, has been on a steady growth course since its 2007 consolidation and is aiming in the medium term for a strong market position as one of the globally leading full service providers in the games sector. More information is available at

Press Contacts:

von Quadt & Company

Communication & Events Agency

Kai Rühling

Tel.: +49 (0) 89 / 1891 1744

Fax: +49 (0) 89 / 1891 17 944



JOGO Media

Tel: +49 (0) 211 / 52 09 94 – 91



Read this next avatar GamesIndustry International is the world's leading games industry website, incorporating and