jOG

FOR IMMEDIATE RELEASE

Liverpool, 1 May 2009: New Concept Gaming today announced that the public can try out jOG® at the demo stations within the ten largest Toys R Us stores around the UK this Bank Holiday weekend, 2nd – 4th May. jOG is a unique motion sensing accessory compatible with the Nintendo Wii™ that allows character movement in the game only when the player jogs on the spot, creating a feedback loop immersing players deeper into the game play while taking light exercise.

“This is an ideal opportunity for the public to try out jOG for themselves before buying one,” explained Brendan Ludden, Managing Director of New Concept Gaming. “Thanks to distributor re:creation and retailer Toys R Us, visitors to the top ten stores this weekend will be able to see just how jOG enhances the Wii gaming experience – it’s fun, it’s healthy, and great value for money!”

Recently voted the number one product at Toy Fair 2009 by The Gadget Show, jOG works with any games that use the Nunchuk stick for character movement on screen, typically most adventure, shooter, RPG, kids and sports titles. It requires no special versions of game software to operate: players just plug in and go. What’s more, gamers can connect as many jOGs as the game supports players – enabling the whole family to join in the fun.

Consumers can visit the following Toys R Us outlets to try out jOG this Bank Holiday weekend:

• Brent Cross

• Medway

• Croydon

• Southampton

• Cardiff

• Oldbury

• Warrington

• Metro Centre

• Edinburgh

• Leeds

jOG compatible with Nintendo Wii™ is available in store now, with an RRP of £24.99. For more information about jOG, please visit www.jog2play.com.

Press Contact (UK): Lisa Richards, Renegade PR,

lisa@renegadepr.com

Business Development Contact: Brendan Ludden, Managing Director

brendan.ludden@newconceptgaming.com

Distribution Enquiries: Neil Wilson, re:creation group plc

neil@recreationplc.com

About New Concept Gaming Ltd

Liverpool based New Concept Gaming Ltd was founded in 2005 by Brendan Ludden, Jaison George and Patrick Slaats with support from the Merseyside Special Investment Fund since January 2008. The company is dedicated to the development and sale of ground breaking products that bridge the industries of video gaming and health & fitness, combining the best aspects of both. NCG’s first product, jOG, introduces natural and significant body movement into standard video game play in a way that enhances the fun of the current game experience, has a tangible health benefit and is highly accessible both in terms of simplicity of use and low cost. The company has plans for product evolution that incorporate more sophisticated body motion detection and further associated health benefits. For further information, please visit www.newconceptgaming.com.

jOG is a trademark of New Concept Gaming Ltd, all other trademarks are acknowledged and remain the property of their respective trademark owners. Wii is a registered trademark of Nintendo. This product is not endorsed, authorised, licensed or otherwise affiliated with Nintendo.