Jillian Michaels' Fitness Ultimatum 2009
To fight European flab earlier next year courtesy of Deep Silver.
November 12, 2008
Deep Silver, the games label of Koch Media, a leading producer and distributor of digital entertainment products, and Interactive Game Group, LLC (“I2G”), announce that they will publish the game Jillian Michaels’ Fitness Ultimatum 2009 for Wii™ in the European PAL territories, the Commonwealth of Independent States and South Africa.
Guiding the fitness student through all exercises is celebrity fitness trainer Jillian Michaels, the strength trainer and life coach on the popular American television series “The Biggest Loser”. Integrating a tiered fitness regime, expert advice and exercise techniques from the charismatic Jillian Michaels, the game delivers a focused workout that will help players reach their own personal fitness goals.
“The Wii Balance Board offers new, fascinating ways of interacting with a game. Jillian Michaels' Fitness Ultimatum 2009 makes full use of this in order to both challenge and improve players' fitness. We are looking forward to being able to work with a well-known fitness star such as Jillian Michaels, whose vast experience will contribute greatly to the game's development.” says Dr. Klemens Kundratitz, CEO of Koch Media.
“As a huge gamer myself with younger siblings and godchildren, I recognize the importance of staying current with how people digest their media and information. I truly think this type of product will be instrumental in revolutionizing the fitness industry and will help combat the childhood obesity epidemic today,” said Jillian Michaels.
"Developing an interactive game for Wii enables us to deliver a new fitness experience. We want to expand the ways in which we reach people," said Giancarlo Chersich, CEO of Empowered Media, LLC, a newly formed company handling the expansion of Jillian Michaels health and wellness brand.
Frédéric Chesnais, founder of Interactive Game Group (I2G), added, “This project is exactly why I created I2G--to bring talented people together and facilitate the creation and distribution of highly-innovative interactive entertainment.”
In Jillian Michaels’ Fitness Ultimatum 2009, players become new recruits in Jillian’s boot camp where they enroll in a unique training program composed of challenging fitness tests and an ever-changing series of workouts. Players choose their workout from four types—(Weight Loss, Strength Training, Intervals and Hill Climb-)and set the intensity to light, medium or hard for a duration between 10 and 60 minutes. By completing exciting Wii Remote and Wii Balance Board motion-based challenges that range from crossing monkey bars to climbing ladders and rowing, players can also unlock lifestyle and fitness video tips from Jillian. Players can even track their progress based on calories burned and workout intensity. In addition, a Competitive Party Mode lets two players race against each other through entertaining individual challenges or through the entire Physical Training course to earn the winning time.
Developed by 3G Studios in Reno, Nevada (USA), Jillian Michaels’ Fitness Ultimatum 2009 for Wii™ is expected to be released in early 2009.
About Deep Silver
Deep Silver develops and distributes interactive games for all platforms. The Deep Silver label means to captivate all computer and video gamers who enjoy and share a passion for thrilling gameplay in modern game worlds. Deep Silver works with its partners to achieve a maximum of success while maintaining the highest possible quality, always focusing on what the customer desires. Deep Silver products are designed to equally appeal to professionals and beginners, children and adults.
Deep Silver has published around 40 games since 2003, including the most successful adventure of 2006, Secret Files: Tun-guska, the bestseller ANNO 1701 (co-published with Sunflowers), the challenging CrossworDS knowledge puzzle game, the horse simulation Horse Life DS, and the soccer MMO World of Soccer Online. Current developments include Warhammer® - Battle March™ (in cooperation with Namco Bandai), the action role-playing game Sacred 2: Fallen Angel (in cooperation with Ascaron), S.T.A.L.K.E.R.: Clear Sky, the sinister Chernobyl shooter for PC, and the new game from the Piranha Bytes team. Deep Silver's own developing studio Deep Silver Vienna opened in 2007. For more information please visit www.deepsilver.com
Koch Media is a leading producer and distributor of digital entertainment products (software, games and movies on DVD). The company's own sales activities, marketing and distribution extend throughout Europe, and it has formed strategic alliances with numerous software and games manufacturers: Ascaron, Braingame, D3P, G-Data, Gamelife, Kaspersky Lab, Lexware, Namco Bandai, Pinnacle, Square Enix, Sony Online Entertainment, System3, etc. Headquartered in Planegg near Munich/Germany, Koch Media owns publishing and distribution branches in Germany, England, France, Austria, Switzerland, Italy, Spain and the USA. www.kochmedia.com
About Jillian Michaels
Jillian Michaels’ passion for fitness training originates from 17 years of martial-arts practice and 13 years of personal training. Best known as the strength trainer and life coach on NBC's hit series The Biggest Loser, Jillian is a motivator to nearly 15 million viewers every week. But before she was a huge TV success, Jillian struggled with her own weight. She was determined to reach her goals — and through dedication and hard work she did. Now, Jillian serves as a role model for others who want to better themselves and achieve their own personal fitness goals. Jillian can be seen on TV shows in more than 35 countries and has her own DVD series, book and meal delivery plan. For more information please visit www.jillianmichaels.com.
About Interactive Game Group, LLC
Interactive Game Group (I2G) is a company producing and acquiring video games and other interactive entertainment proper-ties, whether packaged media, online or wireless. Created by Frederic Chesnais, former Chief Executive Officer of Atari Interactive, Inc. with a decade-long experience in acquiring, financing and licensing intellectual property rights in the video game industry, I2G is developing and financing a portfolio of video game properties, joining forces with the best studios, publishers and distributors for each project on a worldwide scale.
Wii AND THE Wii LOGO ARE TRADEMARKS OF NINTENDO.
For further information, please contact:
Koch Media / Deep Silver
Amy Curtin ( firstname.lastname@example.org)
Head of Marketing and PR
Tel: ++44 870 027 6524
Christopher James Stevens ( email@example.com)
Marketing & PR Assistant
Tel: ++44 870 027 6505