JAMDAT MOBILE LAUNCHES "TONY HAWK'S UNDERGROUND 2" FOR WIRELESS

Game Features the Legendary Tony Hawk and MTV's Bam Margera

News by GamesIndustry International Contributor

Published on Oct. 28, 2004

FOR IMMEDIATE RELEASE

LOS ANGELES, CA - (October 27, 2004) - Global wireless entertainment publisher JAMDAT Mobile Inc. (NASDAQ: JMDT) announced today the launch of Activision, Inc.'s (NASDAQ: ATVI) "Tony Hawk's Underground 2" for wireless.

This latest entry in the popular skateboarding series catapults players into an all-out skating blitzkrieg led by skateboarding legend Tony Hawk and Bam Margera, star of MTV's "Viva La Bam." Players will embark on a world tour and pull-off a dazzling array of real skateboarding moves along the way.

"Tony Hawk's Underground 2" for wireless also continues the critical success of the franchise. The game has received top reviews from the leading enthusiast media including an 8.8 out of 10 from IGN.

"We are excited to bring the next chapter of the 'Tony Hawk's Underground' series to wireless users across the country," said Mitch Lasky, CEO of JAMDAT Mobile Inc. "'Tony Hawk's Underground 2' for wireless has received great reviews and is an excellent addition to JAMDAT's broad slate of games."

"'Tony Hawk's Underground 2' for wireless expands the reach of the series," said Dave Anderson, senior director, Activision. "JAMDAT has successfully brought Tony Hawk and Bam Margera to mobile phones in a way that captures the essence of the console versions."

"Tony Hawk's Underground 2" is currently available through Verizon Wireless. Customers can purchase it using Get It Now-capable phones. Availability will depend on their individual phone model.

About JAMDAT Mobile

JAMDAT Mobile Inc. (NASDAQ: JMDT) is a global publisher of wireless entertainment applications, including games, ring tones, images and other content. JAMDAT's application portfolio is based on original and licensed intellectual properties and includes JAMDAT Bowling, Lemonade Tycoon^TM, Bejeweled, The Lord of the Rings^®, Tony Hawk's^® Underground and Scrabble^®. JAMDAT distributes its applications through wireless carriers, including AT&T Wireless, China Mobile, Cingular, 02 (UK), Nextel, NTT DoCoMo, Orange, Sprint, Telefonica Moviles, T-Mobile, Verizon Wireless, Vivo and Vodafone. For additional information, please visit www.jamdat.com.

Safe Harbor Statement - JAMDAT Mobile Inc.

This press release includes forward-looking statements, including statements related to anticipated revenues, expenses, earnings, operating cash flows, the outlook for JAMDAT's markets and the demand for its products. Factors that could cause JAMDAT's actual results to differ materially from these forward-looking statements include its ability to effectively market and sell products in diverse market segments, its reliance on a limited number of products and third-party vendors and distributors, its ability to expand studio operations, increases in fulfillment costs, disruptions to information technology systems, unpredictable events and circumstances relating to international suppliers, increased competition, government regulatory action and general economic conditions. Please refer to our reports and filings with the Securities and Exchange Commission, including our S-1 IPO filing, for a further discussion of these risks and uncertainties. We also caution you not to place undue reliance on forward-looking statements, which speak only as of the date they are made. We undertake no obligation to update publicly any forward-looking statements to reflect new information, events or circumstances after the date they were made or to reflect the occurrence of unanticipated events.

About Activision, Inc.

Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $948 million for the fiscal year ended March 31, 2004.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Italy, Japan, Australia, Scandinavia and the Netherlands. More information about Activision and its products can be found on the company's World Wide Web site, which is located at www.activision.com.

Safe Harbor Statement - Activision Inc.

The statements made in this press release that are not historical facts are "forward-looking statements." These forward-looking statements are based on current expectations and assumptions that are subject to risks and uncertainties. The Company cautions readers of this press release that a number of important factors could cause Activision's actual future results to differ materially from those expressed in any such forward-looking statements. Such factors include, without limitation, product delays, retail acceptance of our products, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, maintenance of relationships with key personnel, vendors and third-party developers, international economic and political conditions, integration of recently acquired subsidiaries and identification of suitable future acquisition opportunities. These important factors and other factors that potentially could affect the Company's financial results are described in our filings with the Securities and Exchange Commission, including the Company's most recent Annual report on Form 10-K and Quarterly Report on Form 10-Q. Readers of this press release are referred to such filings. The Company may change its intention, belief or expectation, at any time and without notice, based upon any changes in such factors, in the Company's assumptions or otherwise. The Company undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

MEDIA CONTACT:

for JAMDAT Mobile Inc.

Dena Cook

310.566.2283

dena.cook@pr21.com

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