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JAMDAT and Nickelodeon Team Up to Bring Hit Shows "Dora the Explorer" and "Blue's Clues" to Mobile Phones

Top-Rated Television Series Coming to Wireless


LOS ANGELES, CA - (September 2, 2004) - Global wireless entertainment publisher JAMDAT Mobile Inc., announced today an agreement with Nickelodeon, the number-one-rated basic cable network for more than eight consecutive years (per Nielsen Media Research), to develop and distribute games for mobile phones based on top preschool properties, "Dora the Explorer" and "Blue's Clues."

"JAMDAT is pleased to be making games based on the top two shows for preschoolers," said Mitch Lasky, Chief Executive Officer of JAMDAT Mobile Inc. "Through our relationship with Nickelodeon Online, we will bring these franchises to life through for mobile phones in ways that are faithful to the spirit of the shows."

"JAMDAT's experience in mobile entertainment and its relationships with wireless carriers is essential to bringing Dora and Blue to the new wireless screen," said Paul Jelinek, Vice President, New Media Business Development, Nickelodeon.

"This is a great opportunity for Nick Jr. to achieve its digital interactive mission to empower our preschool audience to interact and play along with their favorite characters in innovative ways," said Kyra Reppen, General Manager, "JAMDAT will help us extend the success of our online games outside the home, giving parents ways to engage their little kids and play together on the go."

"Dora the Explorer" and "Blue's Clues" are the number-one and two rated television shows for preschoolers, respectively (per Nielsen Media Research), and have won or been nominated for more than 60 major awards, including the Peabody, Daytime Emmy and Television Critics Association Award.

About JAMDAT Mobile Inc.

JAMDAT Mobile Inc. (, a leading global wireless entertainment publisher, provides entertainment applications and technologies that support multiple wireless handset platforms in markets around the world. Offering a combination of creative and technological expertise, JAMDAT stands as a preferred mobile entertainment partner for wireless carriers, handset and PDA manufacturers, major media companies, and independent content developers. JAMDAT's investment partners include Benchmark Capital, Apax Partners, Inc., and wireless infrastructure leaders QUALCOMM Inc. (NASDAQ: QCOM), Sun Microsystems (NASDAQ: SUNW), and Intel (NASDAQ: INTC).

About Nickelodeon

Nickelodeon, which is celebrating its landmark 25th anniversary this year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon's U.S. television network is seen in 88 million households and has been the number-one-rated basic cable network for more than eight consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom International Inc.


for JAMDAT Mobile, Inc.

Erica Kohnke Kain

(415) 777-4000

for Nickelodeon

Nancy Muldoon

(212) 846-7491

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