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Jadestone sign deal with Nordic media giant



Swedish game developer Jadestone today announced an initial three-year agreement with Aftonbladet, Sweden's largest newspaper and part of the Schibsted ASA. The agreement initially means that both parties immediately will launch a World Cup version of Sweden's most well-known sports game on the Internet, the football management game: Drömelvan. The concept will also be exported and an international launch has started.

Through the deal Jadestone reinforces its strategy to partner with leading international media companies in order to offer the best high-quality online entertainment to consumers worldwide.

The agreement with Aftonbladet means that Jadestone will develop the World Cup version of Drömelvan for this summer's event and subsequent versions for at least three more years. The game will also be developed for other markets and an international launch is under way.

- The WC-Drömelvan, will be this summer's big thing in Sweden. It has perfect timing and who can really resist the challenge to prove their skills as managers in reality, instead of just shouting at the TV, said Jonas Jepson producer at Jadestone. Jadestone has many years of experience developing online sports games and our version of Drömelvan is without doubt the most exciting so far.

With more than 10 years of existence Drömelvan is Swedens best known game on the Swedish sports games market.

Johan Åsén, business developer of Aftonbladet New Media:

- Drömelvan is an incredibly appreciated game among Aftonbladet's readers. We're impressed by the competence and passion provided by Jadestone. This summers Drömelvan will definitely be much appreciated.

Aftonbladet has an audience of more than 8 million monthly unique visitors. It is the largest circulation newspaper in Sweden and its associated website tops the charts in terms of online traffic & usage.

For more information, please contact:
Marcus Legler, Jadestone
Tel: +46 708 257 876
E-mail: marcus.legler@jadestone.se

About Jadestone

Jadestone Group is a leading creator and multi-platform developer of internationally acclaimed and award-winning mobile and online multiplayer games. The company develops both proprietary game formats and games based on leading external IP's together with leading international media companies and publishers. Among recently developed products are Championship Manager Online, the award-winning e-sports series and the Game of the Year award-winning mobile smash hit Kodo. Jadestone is based in Stockholm, Sweden.

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