Nintendo president Satoru Iwata has emphatically ruled out the possibility of a price cut for its flagship console, the Wii.
Currently the company is working on attempting to meet consumer demand globally, despite churning consoles out at a rate of 1.8 million per month.
"We're still focusing on how to meet booming demand," said Iwata. "We're absolutely not considering a price cut."
According to a report on CNN Money the company has unveiled its plans to launch the Wii in China next year, as well as a feature that will allow gamers to send each other games via the Internet.