It's 'B' Day as Brothers in Arms goes Budget

For Immediate Release June 2006



Focus Multimedia is pleased to announce that the first instalment of the hugely successful and critically acclaimed Brothers in Arms franchise; Brothers in Arms: Road to Hill 30, will be joining its Essential range of budget PC software this summer.

Created by award-winning developer Gearbox Software, a respected industry leader boasting the creation of Half Life, Halo and Tony Hawk's Pro Skater amongst many others, Brothers in Arms: Road to Hill 30 is considered to be the benchmark against which all other military action games are measured.

With the WWII theme becoming an increasingly popular segment of the first-person shooter market, Brothers in Arms: Road to Hill 30 was created to show gamers the true realism of war - with authentic missions crafted using after-action reports, aerial reconnaissance images and eye-witness accounts.

Based on the true story of the 101st Airborne paratroopers who led the D-Day invasions, players will encounter historically accurate events and environments as they take on their perilous journey through 20 epic single-player and ten multiplayer missions. This first-person shooter is so realistic that it has even earned endorsements from the Veterans of Foreign Wars Foundation and the Patton Museum.

Players must assume the role of Sgt. Matt Baker, a D-Day paratrooper squad leader, leading his squad members and brothers in arms in a mission through the French countryside. You must balance their lives with the success of the mission in an emotionally-charged gameplay experience that has achieved rave reviews in the gaming press. PC Zone hailed the initial release as "a technically excellent and innovative piece of work" and "a triumphant combination of brains and brawn", whereas IGN put it more simply as, "Amazing".

Key Features:

• Unique - Brothers in Arms is the only first-person tactical shooter set in World War II.
• Intuitive and easy to use controls ensure Brothers in Arms: Road to Hill 30 is accessible to players of all skill levels.
• A cast of more than 20 characters, each having their own unique personality, appearance and style.
• Revolutionary AI system
• Unprecedented authenticity with historically accurate battlefields recreated from authentic sources.
• Innovative multiplayer missions online
• Based on a true story

Craig Johnson, managing director of Focus Multimedia commented, "We are delighted to be releasing the first instalment of such a respected franchise. Brothers in Arms: Road to Hill 30 has already sold over 1.7 million copies worldwide, and we expect to increase this considerably with the budget re-release."

With the third title in the franchise; Brothers in Arms: Hell's Highway currently in development, the interest in the first instalment is sure to take off, especially at its new budget price point of just £9.99 - a steal for such a classic game.

Brothers in Arms: Road to Hill 30 will be available in June from all good stockists of PC software, with the RRP of just £9.99. To purchase or find out more information on any of Focus Multimedia's range of games and entertainment software, please visit www.focusmm.co.uk.

About Focus Multimedia
Focus Multimedia is one of the leading PC CD-ROM budget software publishers in UK retail (Source: Chart Track), specialising in high quality, affordable PC CD-ROMs aimed at both children and adults. The Focus range consists of over 400 titles across 9 different categories - including Games, PC Fun Club, Knowledge and Travel. Focus Multimedia has distribution channels into major retail outlets such as PC World, WHSmith, Staples, Game, via the Internet through www.amazon.co.uk as well as non-traditional chains.

About Ubisoft
Ubisoft is a leading producer, publisher and distributor of interactive entertainment products worldwide and has grown considerably through its strong and diversified line-up of products and partnerships. Ubisoft has offices in 21 countries and sales in more than 50 countries around the globe. Ubisoft is committed to delivering high-quality, cutting-edge video games titles to consumers. Ubisoft generated revenue of 538 million for the 2004-2005 fiscal year, an increase of 8 percent over the previous fiscal year at constant exchange rates. To learn more, please visit www.ubisoftgroup.com.

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For further information, please contact:
Emma Warburton - PR & Marketing Executive
Email: e.warburton@focusmm.co.uk
Tel: +44 (0) 1889 570156 Fax: +44 (0) 1889 583571