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iTAGG launches content delivery platform and signs 8bit Games Ltd

Free customisable platform offers content owners an additional revenue stream

27 April, 2006: iTAGG has launched a content delivery platform and signed award winning mobile games company 8Bit Games as its first customer.

The platform, which is free to use with no set up or monthly fee, is aimed at content owners, games developers, image libraries and websites which want to easily deliver and bill for content via mobile.

The platform works by seamlessly linking into a customer's existing website. From there content can be ordered and billed using the iTAGG platform and then delivered via the iTAGG mobile gateway direct to consumers' handset. For consumers in the UK the platform offers the opportunity to pay for content via premium SMS. For all others users payment is via PayPal or via iTAGG's own secure online credit card payment portal.

Unlike many traditional content delivery platforms the iTAGG software is content neutral so that photos, games, ringtones etc. can all be delivered using the same application. The platform can be branded to reflect the look and feel of the customer website and is run over the world's largest 'carrier grade' mobile transaction network provided by mBlox.

Steve Procter, CEO, iTAGG, said, "iTAGG's content delivery platform is aimed squarely at companies which have existing content and are keen to generate additional revenue from it. For companies that see the potential of mobile but don't have the time or inclination to become experts in the field, its flexibility and ease of use are major attractions. The content delivery platform follows hot on the heels of our developer partner programme. In offering free access to our mobile gateway in bespoke, flexible packages, iTAGG's mission is to break down the cost and technology barriers currently preventing more companies jumping on board the mobile bandwagon."

8bit Games Ltd., the creators of gaming hits for mobile such as Lemmings*, Colin McRae Rally 04* and Conflict:Vietnam* will use the iTAGG content delivery platform to offer gamers direct access to their latest hits in addition to existing routes to market

8bit Games will also use the iTAGG delivery platform to bill for and deliver games both online and via mobile to a global audience. UK customers will have the option to be billed via SMS while gamers outside of the UK will be able to pay for content via a secure WAP link developed by iTAGG.

David Vout, Business Development Director, 8bit Games Ltd. commented, "When looking to develop a more direct channel to our customers the iTAGG content delivery platform was the obvious choice. The off the shelf product is so customisable that, in effect, we have a bespoke application that can be tailored to reflect the look and feel of our own site and which can be updated and refined as we need it. Compared to other offerings on the market it is hugely competitive in terms of flexibility and price."

The first titles to be available via the content delivery platform will be IFSA Strongman* and Red Bull Track Attack*.

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Editors' Notes
Journalists interested in more information should contact Rachel Bibby at Sculpt PR. Rachel Bibby, Sculpt PR: Rachel@sculptpr.com, Tel: +44 (0) 207 981 9782 Mob: +44 (0) 7989 965 988

About iTAGG

iTAGG is a mobile content delivery specialist providing a full range of technical and creative mobile services to brands and their advertising and marketing agencies. The company has a proven track record in the provision and delivery of two-way text message, micro-billing, Java, WAP and MMS services. Clients include Live8, lastminute.com, Orange, The Liberal Democrats party, Coral the online betting agency, Ellen McArthur and The Good Pub Guide. www.itagg.com

About 8bit Games Ltd.

8bit Games Ltd. was formed in 2003 by three ex-console industry veterans with the sole desire to make console quality games for mobile. Having had huge hits with Colin McRae Rally 04, XXX2 and Lemmings, amongst others, 8bit Games Ltd. now offer full development, porting and QA services in J2me, Brew and I-mode to IP owners and brand marketers. www.8bitgames.co.uk

All trademarks are copyright of their respective owners.

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