It's My Birthday

Wednesday 24th June/...A new Nintendo Wii videogame is set to save parents, on average, £2,014.23 over seven years – by providing a fantastic children’s birthday party experience in a £19.99 box.

Available in shops now, It’s My Birthday! offers everything parents need to get the party started. Party invitations, banners and colouring sheets are included within the box, along with a special crown for the all-important birthday boy or girl.

With household budgets under tremendous strain, It’s My Birthday! provides a cost-effective alternative to organised birthday bashes which, according to website Evite.com, can cost between £268.57 and £358.35 for a party of 12. The game is recommended for birthday parties ranging from six to 12 year-olds – giving a total of seven years’ value from one £19.99 purchase.

“It’s My Birthday! is a fantastic alternative to expensive organised events,” says Simon Turner, UK Marketing Manager, 2K Play. “Providing all the fun of a traditional birthday party, it’s a brilliant way to entertain your children and their friends without the huge expense of hiring an entertainer or booking a venue. This £19.99 game can act as the centrepiece to any child’s birthday, offering superb value for money during these tough economic times. Of course, it’s not just a case of sitting children in front of a screen – thanks to the unique motion-sensing capabilities of the Nintendo Wii, children will be actively taking part in digital recreations of classic party games, brilliantly designed and hugely entertaining.”

The game provides a unique and entertaining way to host a children’s birthday celebration, offering state-of-the-art party games which can be enjoyed by up to 12 children at a time on the Wii. Modernising classics like pin the tail on the donkey, sack race, musical chairs, and 17 other traditional birthday games, it’s the perfect way to host a memorable and fun children’s birthday party – without breaking the bank.

When it’s time for the cake, the game even breaks into ‘Happy Birthday’, complete with on-screen lyrics to encourage everyone at the party to give a rousing rendition.

It’s My Birthday! can be used over and over again, and still offers fun for all the family even when the candles go out. In addition, publisher 2K even offers the ability to print out additional invitations for free after the originals have been used.

It’s My Birthday! is available now exclusively for Nintendo Wii, and was developed by party game specialists Cat Daddy Games, the team behind the four-million selling Carnival: Funfair Games.

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CONTACT:

Gareth Williams or Tom Sargent

PR Managers: BHPR

T: +44 (0)1462 456780

E: gareth.williams@bhpr.co.uk or Tom.Sargent@bhpr.co.uk

Notes to editors:

The total saving has been derived as follows: According to Evite.com Party Budget Estimator, typical costs for a three-hour party with 12 kids range from $410- $547. Taking the average and converting it to Pounds Sterling using xe.com rates as of midday 12/05/09 gives £313.46 per party. Games featured within It’s My Birthday are suitable for birthdays six through to 12: seven in total. £313.46 multiplied by seven = £2194.22. We’ve deducted the cost of a Nintendo Wii console from the final figure (currently £179.99).

About Take-Two Interactive Software

Headquartered in New York City, Take-Two Interactive Software, Inc. is a global developer, marketer, distributor and publisher of interactive entertainment software games for the PC, PLAYSTATION®3 and PlayStation®2 computer entertainment systems, PSP® (PlayStation®Portable) system, Xbox 360® video game and entertainment system from Microsoft, Wii™ and Nintendo DS™. The Company publishes and develops products through its wholly owned labels Rockstar Games, 2K Games, 2K Sports and 2K Play; and distributes software, hardware and accessories in North America through its Jack of All Games subsidiary. Take-Two's common stock is publicly traded on NASDAQ under the symbol TTWO. For more corporate and product information please visit our website at www.take2games.com.