inXile Entertainment/Intergi deal
Intergi to supply in-game ads for titles such as Line Rider.
Deerfield Beach, Fla.—April 23, 2009 — inXile Entertainment ( www.inxile-entertainment.com), a leading game development company focused on bringing the highest quality video games to computer, mobile and console gaming systems, today announced a new, exclusive advertising agreement with Intergi ( www.intergi.com), a leading video game and entertainment advertising representation company. Under the terms of the agreement, Intergi will represent and supply advertising opportunities for inXile’s portfolio of gaming properties including Line Rider and Fantastic Contraption.
Based in Newport Beach, InXile Entertainment was formed in late 2002 by Brian Fargo. One of the most successful entrepreneurs in the software publishing industry, Brian Fargo has been behind some of the greatest game franchises of all time including The Bard's Tale, Wasteland, Descent, Baldur's Gate, Fallout, Sacrifice, Icewindale, Star Trek and Battle Chess. Mr. Fargo has served on the board of the Interactive Digital Software Association (IDSA) and has given key speeches at leading industry events such as E3, Global Gaming Forum and t he Game Developers Conference.
“Connecting our brand with such a well respected, industry icon like Brian Fargo is an amazing honor and achievement for Intergi,” said Jayson Dubin, president of Intergi. “Mr. Fargo’s most popular games - Line Rider and Fantastic Contraption – have a tremendous online following, with close to 20 million users from almost every country in the world visiting the site and creating thousands of YouTube videos. To that end, InXile’s sites offer advertisers a tremendous opportunity to connect with a solid and loyal end user.”
“Providing advertisers and brand specialists with innovative opportunities to touch and connect w ith our continuously involved and interested gaming community is a top priority for us at inXile entertainment,” said Fargo. “Intergi brings connections and a solid know-how in terms of connecting brands and advertisers with our avid core consumer and we are excited at the prospects that lie ahead in connecting our brand with other top brands seeking to engage and add value to our visitor’s online experience.”
About inXile Entertainment
Located in Newport Beach, California, inXile entertainment is a game development company that focuses on both licensed and original intellectual properties. Formed in late 2002 by Interplay Entertainment founder Brian Fargo, inXile entertainment develops for personal computers and the major console platforms including the Nintendo Wii™, Nintendo DS™, PLAYSTATION®3 (PS3™) computer entertainment system and the Xbox 360™ video game system from Microsoft. Their products include The Bard's Tale and Line Rider. For additional information on InXile and its products, visit the website at http://www.inxile-entertainment.com.
Interg i is a leading online gaming and entertainment advertising representation firm offering advertisers unparalleled access to millions of online gaming enthusiasts powering the $25 billion gaming industry. Representing today’s largest collection of best in class online properties - including bellwether brands such as World of Warcraft, Sony Online Entertainment and Activision Vivendi - Intergi helps advertisers and brand builders connect with the coveted male (18-34) and female (25-54) consumer engaged in online gaming - one of today’s only consistently growing retail leisure categories. Intergi creates customized, site specific and channel-wide opportunities designed to help each advertiser deploy tailored, integrated advertising campaigns, including banner ads, takeovers and in-game opportunities, across entertainment and specialized gaming categories including massively multiplayer online (MMO) and first person shooter (FPS) genres. The company’s global reach allows advertisers and publishers to connect from different parts of the world to access a more robust and viable gaming enthusiast. Based in Deerfield Beach, Florida, Intergi was launched in May 2007 by a team of seasoned video and online gaming industry veterans. For more information, visit www.intergi.com.
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Jarrod Walpert, APR
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