With less than a week to go until the International Games Summit kicks off in London, organiser ELSPA has unveiled the latest roster of speakers and discussion topics for the event.
Newly-announced additions to the schedule include a session looking at the benefits of advertising in games for both advertisers and the games industry. The session will be run by Nicholas Pertin, VP of global business at Massive Inc.
Academics Dr Jason Rutter of the University of Manchester and Dr Jo Brice of the University of Central Lancashire will head up a session titled 'Fake Nation', unveiling new research into the factors which cause consumers to view the purchase of pirated games as acceptable.
Also added to the schedule is a session focused on new routes to market, with the emphasis on new technologies which offer alternatives to traditional channels.
Keynote speakers previously announced include Rory Armes, VP of Electronic Arts' European Studio, SCEE president David Reeves and Peter Moore of Microsoft Xbox.
It has also been confirmed that Lord Puttnam - film producer, former CEO of Columbia Pictures and chairman of the BAFTA Trustees - will present a speech on the eve of the Summit.
Finally, a panel of industry figures will convene on the second day of the event to discuss a wide range of issues and take questions from the floor. Panelists will include Nintendo UK MD David Yarnton, SCEE UK MD Ray Maguire and Codemasters CEO Rod Cousens.
Michel Cassius of Xbox, Intel's Arne Peters and Intent Media MD Stuart Dinsey will also sit on the panel.
The International Games Summit runs from June 21-22 at the Royal Garden Hotel, Kensington. ELSPA is offering a reduced rate of UKP 725 for any delegates booking before Wednesday 15 June. To find out how to book, visit the official ELSPA website.