DEERFIELD BEACH, Fla. - June 17, 2009 - Intergi ( http://www.intergi.com), the leading digital advertising representation agency targeting the online gaming and entertainment marketplace, today announced that it has reached the #3 position in the Gaming Content (U.S.), according to the latest data from comScore's latest Media Metrix report.
Over the last year, Intergi has shown stellar growth patterns, adding key, exclusive online advertising representation agreements with the industry’s most popular online gaming and entertainment properties, allowing advertisers to customize digital campaigns that target the coveted online demographic of males 18-34, many of whom are video game enthusiasts.
“Recent studies show that more than 70% of consumers play video games – men, woman and teens/youth,” said Jayson Dubin, president of Intergi. “Advertisers seeking to connect and communicate with these targeted and active consumers can benefit from our exclusive representation partnerships and penetrate today’s highest profile online properties with brand messaging in very customized and trackable way.”
More and more media planners and brand managers are turning to Intergi when building their online marketing strategy due to the company’s ability to target specific audiences engaged in the online gaming and entertainment space. Intergi’s proprietary collection of web properties and digital publisher groups attract a critical mass of active young men - in addition to the 40% of female consumers who regularly play video games and the large segment of teens and youth actively engaged in the online gaming space – who serve as viable end users of brands and products that target video game enthusiasts.
Intergi is a leading online ga ming and entertainment advertising representation firm offering advertisers unparalleled access to millions of online gaming enthusiasts powering the $25 billion gaming industry. Representing today’s largest collection of best in class online properties - including bellwether brands such as World of Warcraft and Sony Online Entertainment - Intergi helps advertisers and brand builders connect with the coveted male (18-34) and female (25-54) consumer engaged in online gaming - one of today’s only consistently growing retail leisure categories. Intergi creates customized, site specific and channel-wide opportunities designed to help each advertiser deploy tailored, integrated advertising campaigns, including banner ads, takeovers and in-game opportunities, across entertainment and specialized gaming categories including massively multiplayer online (MMO) and first person shooter (FPS) genres. The company’s global reach allows advertisers and publishers to connect fr om different parts of the world to access a more robust and viable gaming enthusiast. Based in Deerfield Beach, Florida, Intergi was launched in May 2007 by a team of seasoned video and online gaming industry veterans. For more information, visit www.intergi.com.
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Jarrod Walpert, APR
1001 Madison Street
Hoboken, NJ 07030