Intergi/InstantAction deal
Online ads agreement signed.
DEERFIELDBEACH, Fla. -- (October 17, 2008) -- Intergi ( www.intergi.com), recently ranked by comScore as today's leading resource offering the largest potential reach within the video game and entertainment categories, today announced an exclusive web advertising representation deal with InstantAction ( www.instantaction.com), an online gaming destination that brings 3-D multiplayer console-like games to the web, playable through a browser.
InstantAction's platform brings together the best of gaming with the best of the web, combining the accessibility and social interaction the web offers with high-end graphics and competitive game play. The site is designed to appeal to hardcore gamers, international gamers who don't have access to consoles, and former gamers who have careers or families and no longer have as much time for regular play. Instantaction.com is a division of IAC, a leading Internet company with more than 35 fast-growing, highly-related brands serving loyal consumer audiences.
“Everyday we watch gaming technology evolve on the web,” said Jayson Dubin, president of Intergi. “Today's reality is that social gaming is fast becoming what online gamers seek, and InstantAction offers ways for gamers to host parties, invite their friends to jump into a game via a URL link or send invitations for gaming sessions via email or IM. Gamers can also seamlessly switch games and move their party with them. It's all about offering gamers what they want, when they want it.”
“InstantAction has built a large, active community of gamers that is increasingly attractive to advertisers,” Saralyn Bass, Chief Marketing Officer for InstantAction. “We look forward to working with Intergi as we continue to expand the InstantAction platform and increase our audience.”
Today, Intergi continues to build out its web-based technologies to deliver more targeted impressions while bolstering its sales force and integrate more publishers into its network. Other representation partners include Wizards of the Coast, gamerDNA, and K2 Networks.
About InstantAction
InstantAction is a website for gamers that combines the best of today's videogame consoles with the best offerings on the Internet. The company draws from the intensity and functionality of videogames and the accessibility and reach of the web. InstantAction's initial portfolio of original games range from high-profile studios to newly discovered game development talent. InstantAction was created by GarageGames, an operating business of IAC (NASDAQ: IACI). InstantAction is located in Eugene, OR and on the web at www.instantaction.com.
About Intergi
Recently ranked as the largest digital network targeting the online gaming and entertainment sector, Intergi is both a leading online gaming and entertainment advertising network and representation company offering a hybrid of online opportunities that connect today's advertisers and media buyers with consumers comprising the $25 billion gaming industry. Offering reach capabilities of over 9 billion page views and 160 million unique visitors on average, each month, Intergi offers targeted advertising placements - site specific, channel-wide and run-of-network - through more than 700 specialized gaming and entertainment categories including massively multiplayer online (MMO) and first person shooter (FPS) genres. Intergi's global market allows advertisers and publishers to connect from different parts of the world and access a more robust and viable gaming enthusiast. Based in Deerfield Beach, Florida, the company was launched in May 2007 by a team of seasoned gaming industry veterans. For more information, visit www.intergi.com.