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Instinct And Intelligence Combine

Instinct Technology becomes the sole EMEA distributor to the games industry for leading artificial intelligence tool, AI.implant

November 31st 2006

Next-generation software tools provider Instinct Technology has completed an agreement with Engenuity Technologies Inc. to become sole distributor of the AI.implant middleware product for video game developers throughout the EMEA region.

"Becoming an exclusive reseller for a premium technology company like Engenuity is a tremendous step forward for Instinct Technology and allows us to dramatically improve the range of products and services we offer," says Instinct Technology's Business Development Director, Mike Gamble. "We're looking forward to bringing the benefits of the AI.implant system to the largest possible audience in the EMEA region."

Developed and distributed by Montreal-based Engenuity Technologies, AI.implant is an artificial intelligence authoring and run-time solution for major next generation games platforms including PlayStation 3 and Microsoft Xbox 360. AI.implant offers intelligent pathfinding in dynamicphysical environments and enables designers and programmers to rapidly create realistic, realtimecharacter and crowd behaviours. AI.implant is currently in use by some of the world's largest studios and publishers including Midway Games and Vivendi Games.

"This partnership will further accelerate our penetration into the EMEA market at a time when we are seeing an upsurge in the demand for games middleware," adds Aaron Davey, Director of Operations, Games and Entertainment for Engenuity Technologies. "Instinct Technology is especially well suited to bring AI.implant to this territory because of the team's deep knowledge of the AI.implant product, as well as their role as a strategic player in the games middleware market. We are very pleased to include Instinct among our network of worldwide distributors."

Under the terms of the agreement, Instinct Technology will be the exclusive reseller of the AI.implant product to video game developers and publishers throughout the EMEA region, both as an addition to its own Instinct Studio suite and as a standalone product.

The agreement takes effect immediately. All enquiries about AI.implant from within the EMEA region should now be addressed to Duncan Aitken, AI.implant Account Manager (

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Note to editors

About Engenuity Technologies Inc.

Engenuity Technologies Inc. ( is a global leader in visualisation and simulation software solutions for the aerospace, defence and automotive industries. The company's products and services are currentlyused by more than 800 customers in 40 countries, including many of the world's largest organisations. Engenuity has offices and distributors throughout North America, Europe, the Middle East and Asia.

About Instinct Technology

Instinct Technology is a world-leading technology development company situated in the north-west of Ireland. The company's main area of interest is the video game development market, for which it has created 'Instinct Studio' - a suite of software tools designed to allow game creators to produce state-of-the-art interactive products. Founded in 1999, Instinct Technology currently employs a total of 25 computer scientists and support staff at its headquarters in Muff, Co. Donegal. Further information is available online at

For further information, please contact:

Ciarán Brennan

+ 44 20 8371 9422

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