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INNOVATIVE AGENCY GIVES ENTERTAINMENT COMPANIES A HEAD START

Overdog launches offering strategic services and practical marketing tools

PRESS RELEASE

London, England, 28 November 2005: Overdog opens for business providing strategic marketing support and practical services for the games & entertainment sectors.

The influx of new technology and the growth of online and mobile access is changing market and consumer dynamics, creating a need for new thinking and insight. Overdog's mix of strategic direction, consumer understanding, and practical tools will help companies optimise these dynamics in order to minimise their risks and maximise their commercial opportunities.

Overdog has created a network of affiliate agencies to offer a flexible and scalable marketing and business services resource covering:

  • Consumer research and insight
  • Market scoping
  • New product development and positioning
  • Brand creation and identity development
  • Grass-roots community building
  • Marketing communications planning
  • Business coaching and training workshops

Founders John Davis and John Webb, formerly European Marketing Director and Global Brand Director respectively of leading games publisher Eidos, have over 30 years experience in interactive entertainment, FMCG and online marketing. 16 years of this has been spent in senior positions in the games industry, working on and growing some of the biggest and most successful games entertainment franchises of all time, including: Lara Croft Tomb Raider, Resident Evil, Civilization, Championship Manager, Tycoon and Hitman. This industry experience provides direct insights into clients' needs and concerns, whilst providing an external objective viewpoint helping companies to 'see the wood for the trees'.

"Product development and marketing costs are escalating, competition is getting fiercer and customers are becoming more sophisticated, savvy and demanding" says John Davis, Joint Managing Director "Our mission is to enable our clients to develop and exploit competitive and sustainable brand franchises. We aim to facilitate the delivery of compelling, customer-demanded product offerings and to promote them through engaging and activating communications."

- Ends -

Notes to Editors:

About Overdog Limited

Overdog Limited is a marketing agency offering strategic support and insight, together with a suite of proprietary marketing and business tools, to enable companies in the games and entertainment sectors to maximise commercial opportunity, manage development risk, and build long-term sustainable franchises through marrying creativity with market insight and bridging brands to grass-roots communities. Please visit www.overdogmarketing.com

John Davis - Joint Managing Director

John has 14 years of experience in the entertainment software industry. In this time he has helped develop and manage some of the biggest and most successful brands in the sector's history including Civilization, Lara Croft Tomb Raider, The Tycoon Series, Resident Evil, Grand Prix and Hitman. After graduating from Middlesex University and the Ecole Superieure de Commerce, France with degrees in European Business Administration, John entered the business software world with ICL. He moved on to MicroProse, one of the fore-runners of the entertainment software industry and then to Eidos, where he spent nine years, most recently as European Marketing Director. John has broad experience in NPD, brand marketing, marketing communications and sponsorship and is a trained management coach.

John Webb - Joint Managing Director

John has worked on and managed some of the biggest and most progressive brands in their respective fields. After graduating from Lancaster University with a degree in Business Management, he went on to work in the FMCG sector on brands including Buitoni Pasta, Jammie Dodgers and the iconic grocery brand, Heinz Baked Beans. Moving into New Media, John joined the world's leading Internet company, Yahoo!, initially as Senior Marketing Manager for the UK before moving onto European Head of Marketing. Whilst at Yahoo! he was responsible for managing the company's sponsorship of the 2002 FIFA World Cup. He subsequently joined games publisher Eidos as Global Brand Director in early 2004, and won the World Promax Gold Award for the Best Consumer Promotion Campaign with Championship Manager.

For more information please contact:

John Webb

Tel: 01276 475824

John Davis

Tel: 01276 508175

Email: mail@overdogmarketing.com

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