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Industry Leaders Back Games Design and Machinima Workshops During London Games Festival.

Ernest Adams, Ricard Gras, Hugh Hancock, Matt Kelland & Dr Tracy Harwood are leading sessions – with more to be announced.

Immediate Release

Contact: Martine Parry, Apply Group ++ (0) 845 838 1989

October 8th, London - "Come learn and network with the talented developers, artists and designers attending these two events on 25th October in London. They are both 'must-attend' fixtures in the Festival diary that are filling up fast, so booking online this week is strongly advised at www.applygroup.com/LGF07.htm." Said Martine Parry, the organizer.

In the morning is the ultimate games design workshop: Design Rules! with veteran games designer and co-founder IGDA Ernest Adams and in the afternoon, the best group of Machinima film-makers and experts you will find in London this side of Winter all come together for It's Showtime - they are all itching to showcase film segments; debate the emerging business model, including the impact of recent tightening of IP issues associated with using Microsoft engines; show through an in-depth tutorial the features of the new IP-free engine MovieStorm - and provide the inside track on what judges look for when making awards.

Ernest Adams said: "In the Design Rules! workshop on 25th October you gain the knowledge to develop compelling and emotive games through interactive group working with your peers. It is open to all who have a love for games whatever their background or professional interest."

By attending It's Showtime - with Machinima, you will understand where the emerging opportunities are for the little guys from creative through to distribution (with a similar business model to MMOs like WoW and Second Life); the challenges; the creative and development techniques and tricks to use for best effect and the inside track on how to win an award. There is a planned screening of the winners from the Machinima Festival following this.

You will network with and learn from the leading film-makers in the UK. They include: Ricard Gras of LA Interactiva (uses Second Life), Hugh Hancock of Strange (uses range of games engines including Never Winter Nights), Matt Kelland of MovieStorm (a new and unique free engine) and Dr Tracy Harwood of the Machinima Festival Europe.

Where: 76 Portland Place, London W1, close to Oxford Circus tube.

Book: Places are going fast. Book online now through www.applygroup.com/LGF07.htm

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