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Industry insiders create new casual games conference

Created by an independent group of industry veterans, Casuality is designed as a focal point for business growth and development for all distributors, publishers and developers of causal games.

A new casual games conference for Europe, Casuality, has been created by an independent group of industry veterans with a view to acting as a focal point for business growth and development for all distributors, publishers and developers of causal games.

The event organisers, who bring a wealth of experience and knowledge from within the casual games industry, have stipulated that the conference is a means of educating, informing and assisting in the growth of the casual games market. A statement on the website claims that "the primary purpose of the conference is not to achieve a profit for the event planners."

Scheduled for two days between the 8th and 9th of February 2006 in Amsterdam, Casuality will feature a selection of workshops for fledgling developers and distributors looking for advice and education in the industry, as well as the opportunity for meetings, networking and the forging of future business relationships.

Managing director Jessica Tams (Director of Partner Development Trymedia Games, Macrovision) stated: "Casuality Europe is a one of a kind opportunity for international developers, publishers and distributors to share information, shape and grow the industry as well as network with business contacts in Europe."

"With the rapid globalization of the casual games industry, a European based event is vital to ensure the casual gaming community is able to create and market content to a global consumer base," she added.

The conference is a unique event for Europe, and is steered by a collective of casual games industry veterans from companies including Yahoo! International Games, PlayFirst, Boonty and Zylom, with JoJu Games producer Juan Gril directing the programme of events. Registration has now begun, and anyone interested in attending should visit the conference website at www.casuality.org

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Paul Loughrey

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