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Imagine shifts focus to web publishing

Imagine Publishing has announced plans to develop its web strategy this year with the launch of a new online shop, magazines and PS3 site.

Imagine Publishing has announced plans to develop its web strategy this year with the launch of a new online shop, magazines and PS3 site.

imagineshop.co.uk will offer visitors the chance to buy back issues of the publisher's magazines, sign up for subscriptions, purchase books and order products such as PhotoShop Creative eMag - an interactive DVD containing 12 issues of the print publication.

Imagine is also launching next3.co.uk, a website designed to offer additional content to readers of the publisher's PlayStation 3 magazine.

"This is just the start of our online drive in 2007 and we will be pushing our online strategy with full force this year," said MD Damian Butt.

He confirmed to GamesIndustry.biz that Imagine will continue to produce print publications such as Play, which Butt describes as the company's "flagship title".

However, PSP mag Go Play will now be published exclusively on the web. According to Butt, the decision to move the title online was taken "to make it easier for readers to access content on their PSPs".

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Ellie spent nearly a decade working at Eurogamer, specialising in hard-hitting executive interviews and nob jokes. These days she does a comedy show and podcast. She pops back now and again to write the odd article and steal our biscuits.

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