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Imagine hires ex-Dennis online director as digital boss

Magazine firm also creating iPad titles

Imagine Publishing has recruited a new head of Digital, Mat Toor, to help expand its online presence.

Toor was formerly editorial director for the Interactive division at Dennis Publishing, managing Maxim, Auto Express and IT PRO's websites.

Prior to that, he was Emap's managing editor for its music magazines' online spin-offs, which included the likes of Q and Mojo.

"Imagine Publishing has a fantastic arsenal of award-winning magazines that I'm really looking forward to working with online," said Toor.

"My aim will be to ensure that our digital platforms showcase that excellent editorial to ensure it works just as hard online and to make sure that Imagine is at the top of its game when it comes to embracing new digital opportunities."

Young magazine publisher Imagine hosts 27 websites at present, together with 20 print titles. Today it also announced Apps Magazine, an iOS-centric title to be published both on the high street and on iPad.

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Alec Meer


A 10-year veteran of scribbling about video games, Alec primarily writes for Rock, Paper, Shotgun, but given any opportunity he will escape his keyboard and mouse ghetto to write about any and all formats.