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Image Metrics update

Corporate name expanded to Image Metrics, Inc.

SANTA MONICA, CA – March 15, 2010 – Image Metrics, Inc. (OTC BB: IMGX), a leading provider of facial animation software and services for the entertainment industry, today announced that it has completed its corporate name change and that its OTC Bulletin Board symbol will change to “IMGX” effective with the commencement of trading on Monday, March 15, 2010. With the completion of its exchange offer with International Cellular Accessories (OTC BB: ICLA) late last week, Image Metrics subsequently became a wholly owned subsidiary of ICLA, and ICLA has now changed its name to Image Metrics, Inc. to reflect its new operational focus.

Michael Starkenburg, Image Metrics’ CEO, commented, “We had meetings with over 90 prospective customers and partners over a very busy three days at last week’s Game Developers Conference (GDC) in San Francisco. That business development activity, combined with partner discussions and growing media interest, underscores the substantial progress we have made as a Company over the past year. The publicly-traded status and capital provided in our ‘going public’ transaction last week positions us to aggressively pursue our growth plan, and today’s corporate name and symbol changes align our industry brand with our public equity.”

In anticipation of GDC, Image Metrics made several key announcements that expand both its product portfolio and its industry partnerships:

March 8th - Launches FACEWARE™, award-winning facial animation software March 3rd – Partners with Xsens to deliver combined facial and body animation solution Feb. 24th – Partners with Babel Media for video game localization services About Image Metrics (

Image Metrics provides facial animation software and services to the interactive entertainment and film industries. Developed by a team of computer vision Ph.D.s, Image Metrics’ proprietary software rapidly re-creates facial performances without markers or makeup, achieving unparalleled levels of realism and fidelity. Image Metrics’ solutions enjoy widespread and growing adoption by some of the leading production studios in the entertainment world, including Digital Domain, Rockstar Games and Sony Computer Entertainment.

Safe Harbor for Forward Looking Statements – This press release contains forward-looking statements about the Company's business prospects that involve substantial risks and uncertainties. Actual results may differ materially from the statements made as a result of various factors, including, but not limited to the market acceptance of the Company’s products and services, the Company’s ability to maintain client relationships and deliver projects in a timely manner, concentration of the Company’s business with certain customers, the impact of technological changes, competition or other factors within the facial animation market, the ability of the Company to establish and protect its intellectual property, the ability of the Company to execute its expanded sales and marketing and product development strategy, and other risks, including those identified in the most recent documents filed by Image Metrics with the U.S. Securities and Exchange Commission. All information in this press release is as of its published date and Image Metrics undertakes no duty to update this information.


Investor Contacts:

James Leahy, David Collins

(212) 835-8500

Jaffoni & Collins

Media Contacts:

Bender/Helper Impact

Shannon McPhee

(310) 920-9642

Bender/Helper Impact

Jessie Comstock

(310) 694-3246

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