Skip to main content

Ignition Entertainment USA Names Director Of Sales

LOS ANGELES - July 23, 2007 - Ignition Entertainment Ltd., a worldwide publisher and developer of software games, announced today that it has entered into a consulting agreement with Vicki White to act as Director of Sales for Ignition Entertainment's USA operations.

"Vicki brings a wealth of experience to Ignition with more than fifteen years in sales and distribution of video games and related products, and her knowledge, professionalism and hands-on approach to sales, without question, will build on our position in the market and at retail."said Ajay Chadha, President of Ignition USA and co-founder. "With our very strong line up of products, Vicki is firmly committed to accelerating our growth through sales here in the States."

Ignition Entertainment has offices in the USA, UK and Japan. The company has a rich history and has sourced, developed and successfully released innovative titles, as well as building alliances to publish titles in a number of territories. Ignition has successfully created its own series of Mercury titles, which will culminate this summer with the acclaimed and eagerly anticipated Mercury Meltdown Revolution for the Wii.

For further information on Ignition Entertainment and their products please visit


Ignition Entertainment Limited is a UTV Media Communication company. Ignition was created by a core team of gaming industry veterans with the purpose of building upon their successful track record to develop and publish within the international games industry. You can find more information about IGNITION ENTERTAINMENT LIMITED at


UTV Software Communications Ltd. is India's foremost Media & Entertainment Company with leadership position in four verticals that includes Motion Pictures, Broadcasting, TV Content and New Media (i.e. Animation and Gaming). Listed on the Mumbai Stock Exchange. Walt Disney Inc holds a strategic stake in UTV. It has subsidiaries with offices across India, the UK and USA.

UTV Motion Pictures pioneered the Studio Model in India with operations encompassing Production, Marketing, Distribution and International Co-Productions. Strategic relationships with 20th Century Fox, Walt Disney and Sony Pictures, along with Will Smith's Overbrook, have positioned UTV as the only South Asian Company in the International Movie Space. Recent releases include Mira Nair's "The Namesake" and under-Production M. Night Shyamalan's "The Happening". Its Indian slate includes the BAFTA nominated Rang De Basanti with a slate of over 12 movies on the floor, along with its International Co-Productions makes it the largest Movie Studio in South Asia.

In New Media, UTV has one of the largest 3D Animated facilities located in Mumbai and after it acquiring controlling stakes in two Gaming Companies i.e. India Games (India's largest Mobile Gaming company) and Ignition UK (Console Gaming), along with it having under production three of the largest animation movies to come out of India in the next 2 years, it has carved a space as the premier New Media Company in South Asia.

In Television Content, a business with which UTV was founded, the company produces and markets over 20hrs of television programmes a week in multiple languages.

In Broadcasting, after its roaring success of its Kids Channel - Hungama TV to the Number 1 position in 18 months, UTV launches a bouquet of Channels including India's first Youth Entertainment Brand and related channels called "Bindass", a World Cinema Channel entitled "Olive" and a slue of other Channels to be announced soon. UTV will also create its own Distribution Bouquet for its channels.

More information on the group is available at

Ignition USA Media Contact:

Tracie Snitker

Reverb Communications

209-586-1495 x104

® 2007 Ignition Entertainment. All rights reserved. Ignition is a registered trademark and Mercury Meltdown is a registered trademark of Ignition Entertainment Ltd. Developed by Ignition Entertainment Ltd. , ® and Wii are trademarks of Nintendo.

Read this next avatar GamesIndustry International is the world's leading games industry website, incorporating and