IGN hires former EA, Ubisoft exec as UK MD

IGN Entertainment has hired former EA and Ubisoft exec Ian Chambers as its UK managing director.

Chambers is joining the company to help shape its domestic media and digital distribution businesses from EA, where he managed console digital distribution and contributed to digital-only titles such as FIFA Ultimate Team and Battlefield 1943.

Prior to that he held executive positions at Ubisoft in its European digital marketing division, where he was one of the originators of the Uplay initiative recently implemented into Assassin's Creed 2 and Splinter Cell: Conviction.

"As the entertainment market evolves, the connected consumer continues to drive the pace and direction of change. I’m looking forward to working with the IGN UK team to take our products and services to the next level, addressing the needs of both our influential consumer base and trade partners," said Chambers.

"Ian has worked at the very heart of European publishing having held senior positions at both EA and Ubisoft. His experience in building major brands whilst mastering new routes to the consumer will help us develop our partner and consumer offerings in the coming months," added Chris Ellis, SVP International at IGN.

"Our continued investment in big hitters like Ian should be a clear signal of our intention to continue to challenge and develop the UK market."