BRISBANE, Calif. - Dec. 7, 2005 - Alienware, the award-winning manufacturer of high-performance computer systems popular with gamers, has chosen the videogame industry's preeminent digital distribution service for PC games-IGN Entertainment's Direct2Drive-to power its new digital retail store, making Direct2Drive's library of more than 100 top-tier games available for download directly at Alienware.com.
Alienware's game site will cater to the look and feel fans are accustomed to, while Direct2Drive will handle every aspect of the service from customer support to the digital delivery of its games and guides. In effect, the PC manufacturer will now offer their avid PC gamer customer base the best online catalog of titles.
"Our new partnership with Alienware is the perfect example of the kind of symbiotic relationships IGN is able to offer," said Jamie Berger, vice president and general manager of IGN Entertainment's consumer products division. "With a visitor base largely made up of gamers looking to buy the best possible computers on which to play their games, Alienware.com can cement loyalty with their community, while the partnership provides us with an unparalleled avenue for broadening our customer base within our target demographics."
Companies enhancing their online offerings with affinity products for their target demographics are turning to IGN's Direct2Drive. The leading digital retail service provides custom services to publishers and manufacturers looking to reach gamers with its proven infrastructure, expertise and catalog. IGN Entertainment can offer comprehensive service programs or allow affiliates to choose which services work best for them.
Buoyed by its membership to IGN Entertainment's leading network of online destinations for video game and entertainment information, Direct2Drive has already sold more than 100,000 game downloads. The new program with Alienware is expected to push sales even further, presenting new possibilities for a wide variety of other partnerships within the digital distribution revolution.
"Direct2Drive's proven success as a leading provider of AAA-quality PC titles made them a perfect match for our own line of high-end hardware," said Brian Joyce, Director of Marketing for Alienware. "Alienware high-performance systems are designed specifically to deliver the best gaming experience for games like those offered by Direct2Drive."
ABOUT IGN ENTERTAINMENT
IGN Entertainment, a unit of Fox Interactive Media, Inc., is a leading Internet media and services provider focused on the videogame and entertainment enthusiast markets. Collectively, IGN's properties reached more than 33 million unique users worldwide in the month of October 2005, according to Internet audience measurement firm comScore Media Metrix.* IGN's network of videogame-related properties (IGN.com, GameSpy, FilePlanet, TeamXbox, Direct2Drive and others), is the web's number one videogame information destination and attracts one of the largest concentrated audiences of young males on the Internet. IGN also owns and operates the popular movie-related website, Rotten Tomatoes and one of the leading male lifestyle websites, AskMen.com. In addition, IGN provides technology for online game play in videogames. IGN is headquartered in the San Francisco Bay Area, with offices throughout the U.S. and in Montreal.
Alienware manufactures high-performance desktop, notebook, media center, server, and professional systems. Alienware offers unique and award-winning products that incorporate state-of-the-art components, innovative engineering and design, and unprecedented customer service. Alienware systems are available direct within the United States, Europe, Australia, and New Zealand, and will soon be offered in other locations around the Pacific Rim. For more information, please visit www.alienware.com or call 1-800-ALIENWARE (254-3692).
*comScore Media Metrix, October 2005 Worldwide data. Worldwide data cited herein represent an aggregate of 32 countries reported by comScore Media Metrix on a monthly basis.
IGN Entertainment, Direct2Drive, IGN.com, GameSpy, Rotten Tomatoes, FilePlanet, GameSpy Arcade, GameSpy Arena and TeamXbox are trademarks of IGN Entertainment. Other trademarks and copyrights mentioned are the properties of their respective holders.
Sibel Sunar/Craig Sinel
The Bohle Company
(310) 785-0515 Ext. 271/287