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IGN Entertainemnt Puts Videogame Reviews, Cheats, Daily Content in the Hands of Gamers with IGN Mobile

New Service to Feature, Content Packaged for a Pervasive Mobile Experience

Brisbane, Calif. - Mar. 29, 2006 - IGN Entertainment, a leading Internet media and services company serving the video game and entertainment enthusiast markets has launched IGN Mobile, a brand new service that extends the IGN, GameSpy and GameSpy Insider brands to the mobile phone. Fans of IGN's news and editorial are now able to access video game and entertainment news and reviews, game tips and cheats, gear reviews, DVD features and all the other daily content they rely on, wherever they go.

IGN Mobile content will be edited and packaged to mobile format, offering editorial updated live, simultaneously with web sites. Gamers can subscribe to the new service for a monthly fee of $4.99, charged to their phone bill.

IGN users can simply go to to sign up. Currently available to Cingular subscribers, the service will be rolled out to all other major carriers in the coming weeks.

"Videogamers lead digital lifestyles and want their news, game tips, and entertainment at their fingertips," said Dale Strang, Executive Vice President and General Manager, IGN Entertainment. "We created IGN Mobile as an anywhere anytime solution for IGN's huge audience."

About IGN Entertainment

IGN Entertainment, a unit of Fox Interactive Media, Inc., is a leading Internet media and services provider focused on the videogame and entertainment enthusiast markets. Collectively, IGN's properties reached more than 33 million unique users worldwide in the month of January 2006, according to Internet audience measurement firm comScore Media Metrix.* IGN's network of videogame-related properties(, GameSpy, FilePlanet, TeamXbox, Direct2Drive and others), is the web's number one videogame information destination and attracts one of the largest concentrated audiences of young males on the Internet. IGN also owns and operates the popular movie-related website, Rotten Tomatoes and one of the leading male lifestyle websites, In addition, IGN provides technology for online game play in videogames. IGN is headquartered in the San Francisco Bay Area, with offices throughout the U.S. and in Montreal.

*comScore Media Metrix, January 2006 Worldwide data. Worldwide data cited herein represent an aggregate of 32 countries reported by comScore Media Metrix on a monthly basis.

IGN Entertainment, Direct2Drive,, GameSpy, Rotten Tomatoes, FilePlanet, GameSpy Arcade, GameSpy Arena and TeamXbox are trademarks of IGN Entertainment. Sudden Strike, Arms for Victory, Stranger, Fireglow are trademarks of Fireglow Limited. Other trademarks and copyrights mentioned are the properties of their respective holders.

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