As part of new plans to develop a series of projects for television networks, gaming information network IGN Entertainment has secured the services of the Creative Artists Agency (CAA).
IGN says it intends to provide programming aimed specifically at the 18-34 year old male market, broadening its own audience base in the process.
"IGN is broadening its reach beyond the Internet and into new media and entertainment channels," said Richard Jalichandra, VP of Business & Corporate Development.
"CAA's expertise and leadership in the industry will provide invaluable guidance as we expand into mainstream entertainment."
Larry Shapiro, co-head of CAA's games department, added: "IGN is one of the biggest names in video gaming. The unique combination of their brand within gaming, their gaming and entertainment content, and the size of their audience will create terrific opportunities in television, music, live events, and other areas."
IGN.com currently reaches the highest concentration of 18-34 year old males online, according to figures quoted from Nielsen/NetRatings. IGN network sites - which also include GameSpy, Rotten Tomatoes, FilePlanet and 3D Gamers - collectively receive around 24 million visitors a month, as calculated by Internet audience measurement firm comScore Media Metrix.