iGames Signs Majors for First GameTunes Listening Party, April 4-May 7, Sponsored by Virgin Megastores
New Bi-Monthly Music Series Uniting Popular Music and Video Games to Feature Capitol, Disney, Interscope, Sony and Warner Artists, Including The Vines
Coast to Coast Campaign Will Lay the Foundation for Alternate Retail Channel for Popular and Breaking Acts
MOUNTAIN VIEW, CA, April 12, 2006 - iGames, the world's leading game center organization, today announced the final slate of artists that are being featured in its inaugural GameTunes listening party, already under way at 100 member centers across North America, April 4-May 7.
Sponsored by Virgin Megastores, the new bi-monthly series will unite the worlds of popular music and videogames in a marketing and retail initiative expected to reach tens of thousands of young, influential and upscale consumers who view gaming and music as a social experience.
Featured Artists & Music:
Bullets and Octane - "Save Me Sorrow" (Sony/BMG)
Disturbed -"Just Stop" (Warner)
End of Fashion - "O Yeah" (Capitol)
Evans Blue - "Cold, But I'm Still Here" (Hollywood)
Hurt - "Rapture" (Capitol)
Medeski, Martin and Wood - "Uninvisible" (Blue Note)
Nine Black Alps - "Cosmopolitan" (Interscope)
Taking Back Sunday - "MakeDamnSure" (Warner)
The Vines - "Don't Listen to the Radio" (Capitol)
Wolfmother - "Woman" (Interscope)
Drawn from a broad range of styles and genres, the artists' music will be featured on special play CDs and play DVDs that are being showcased at the centers throughout the duration of the campaign, as well as during the special listening parties organized for the campaign. Game-loving music fans will weigh in on the music and participate in contests to win complimentary copies of the individual artists' CDs, in addition to receiving coupons redeemable at their local Virgin Megastore. At the end of the campaign, all feedback will be collected into special "wrap-books" for presentation to the artists and their management.
"We are really excited by the strong response that we've received from both the labels and a major entertainment retailer like Virgin Megastores," said Bernard Ross, Director of GameTunes. "We are confident that we are not only reaching fans in a new way, but also building a new distribution channel. Our goal is to bring the point of sale experience of music to game centers in the same way Starbucks has done so successfully with their coffee bars."
"Virgin Megastores has recently expanded its offer to include a deeper selection of video game merchandise, so this is an ideal opportunity. We are excited to expand our reach into the gaming community through this very targeted music promotion with GameTunes," said Roger Ritchie, Senior Marketing Manager, Virgin Entertainment Group, North America.
Known for initiating and co-organizing more than 200 player events a year for today's best games like Battlefield 2, Call of Duty 2, Counter-Strike: Source, and The Lord of the Rings: The Battle for Middle-earth II, iGames views its expansion into music with GameTunes as a natural evolution.
"Video game culture is youth culture - and so is music," said Mark Nielsen, Executive Director of iGames. "With our unique network of more than 500 game centers, we offer a direct link to a viral community of young people who are equally passionate about music and interactive entertainment."
For a complete list of iGames game centers hosting the party as well as details on other upcoming iGames events, including signup information for the next GameTunes, which runs from June 2 through July 6, visit www.igames.org or contact iGames' Programs Department at firstname.lastname@example.org.
iGames, Inc. offers a wide range of services to help independent and franchised game centers. iGames' mission is to promote and develop the growth of the game center industry. Its services unite game centers with the goal of establishing them as the driving force enabling the interactive entertainment industry to become the number one form of entertainment around the world. iGames has established strong relationships with industry leaders to provide a wide variety of products, services and programs to member game centers and gamers including software licensing, hardware discounts, exclusive game premieres, tournaments, and game nights. Today the company counts well over 500 centers and 1.2 million gamers, initiating and co-organizing more than 200 events a year. To learn more about iGames, go to www.igames.org.
About Virgin Entertainment Group
Virgin Entertainment Group is the world's leading multi-channel music and entertainment retailer, providing customers with a range of superior entertainment experiences through a family of integrated Virgin-branded businesses. The "category killer" Virgin Megastores and Virgin Megastore Online at www.virginmega.com are integral parts of a strategy to provide entertainment customers with what they want, how they want it, and when they want it. For more information, or to check out the location of the nearest Virgin retail, go to www.virginmegamagazine.com.
Virgin Megastores PR CONTACT:
818-881-3889 or Krysty@sjcommunications.com