FOR IMMEDIATE RELEASE
Two-Month Ladder at iGames Centers to Showcase the New Multiplayer Extension to the Virtual Fantasy Game of Seduction Presented by AXE and a Chance To Win Special Prizes for Guys with the Best Moves
MOUNTAIN VIEW, CA, October 11, 2005-iGames, the world's leading game center organization, today announced an exclusive, two-month ladder competition featuring the soon-to-be released multiplayer version of Mojo MasterTM, the virtual fantasy game of seduction for guys, that is presented by AXE, the maker of guys grooming products. Mojo Master is currently available for play in single player mode at www.mojomastergame.com and is a free online game developed by WildTangent, an industry leader and publisher of online games.
The Mojo Master multiplayer competition kicks off Monday, November 7, and runs every Monday night until January 16, 2006. Whereas other iGames competitions ask gamers to draw on their hand-eye-skills as they work through the latest first-person shooter, the Mojo Master competition gives guys the unique opportunity to test the ultimate Playbook of outrageous, over-the-top moves and approach hot virtual girls in ways they might never dream of trying in real life. Free AXE samples will be distributed throughout the duration of the event, and the best "playas" gathered from the competition will earn bragging rights and special AXE-themed merchandise.
"This is a great new opportunity for us," said Mark Nielsen, Executive Director of iGames. "Not only is the game's content and attitude a fun departure for our gamers, the campaign itself represents that next logical step in our highly successful relationship with AXE, a brand that's perfectly suited to the young, upscale and tech-savvy demographic that iGames delivers."
For the past several months, AXE has been featured in a special poster and discount purchase program at select iGames member centers across North America, in addition to inserts in iGames Magazine, interstitials on iGames TV and mentions in the iGames Player e-Newsletter.
"Our partnership with iGames is another example of our successful 360 marketing, reaching young guys where they play," said Kevin George, market director, antiperspirants and deodorants, Unilever. "iGames' unique network of 600+ game centers is an ideal forum to drive product sampling for the new Unlimited product line, but more importantly, allows AXE to share unique experiences with guys, in this case, offering an exclusive sneak preview of the anticipated new multiplayer version of the Mojo Master game."
In Mojo Master, players create their own Mojo Master persona and perform tricked-out moves from the ultimate Playbook to approach girls in the game. If players make the right moves using the game's Seduction Compass before their mojo runs out, they'll successfully raise the targeted girl's attraction level to 100 percent. The reward is her phone number, which guys can add to their mobile phone book. As in real life, each girl is unpredictable: the act of seduction requires guys to use all of their mojo magic if they plan to reach the top of their game.
With the new multiplayer version launching on October 31, players enter into the rewarding realm of head-to-head play with the mantra of "two men enter, one man leaves!" Players will be able to face an unknown opponent, or a friend in their bid to unlock all the mysteries of Mojo Master. The multiplayer game features 27 hot virtual girls, and five new, more complex and ethnically diverse Seduction Compass Girls, including the opportunity to unlock ubergirl Tiffany Fallon, the 2005 Playboy Playmate of the Year. Seven additional venues provide exciting new arenas for competitive play, including the real China Club in New York, the infamous Highway 405 in Los Angeles, aboard a private jet in Chicago and more. In addition, the game boasts 180 more playable moves (90 new guy and 90 girl); a multiplayer chat feature to talk trash with friends; and some ridiculously hilarious cheats that will keep players talking even after the game is done.
Mojo Master showcases 15 licensed songs from up-and-coming music artists and their labels, including "Stand Up" by A Static Lullaby, Mr. North's "Let Me In," "Let's Roc" by Petey Pablo, "Filthy/Gorgeous" performed by Scissor Sisters, "Remedy" by Seether, Silvertide, and more.
Developed for AXE Unlimited by Wild Tangent in partnership with Conductor, Mojo Master is currently available in single-player version for guys 17 and older. For more information, including more details for the upcoming multiplayer game, visit www.mojomastergame.com. For more information on this and other iGames events, including sign-up details, visit www.igames.org or contact the iGames events team at email@example.com.
iGames, Inc. offers a wide range of services to help independent and franchised game centers. iGames' mission is to promote and develop the growth of the game center industry. Its services unite game centers with the goal of establishing them as the driving force enabling the interactive entertainment industry to become the number one form of entertainment around the world. iGames has established strong relationships with industry leaders to provide a wide variety of products, services and programs to member game centers and gamers including software licensing, hardware discounts, exclusive game premiers, tournaments, and leagues. Today the company counts well over 600 centers and 6 million game enthusiasts per month by initiating and co-organizing more than 200 events a year. To learn more about iGames, go to www.igames.org.
Unilever [NYSE: UL, UN], one of the world's largest consumer products companies, aims to add vitality to life by meeting everyday needs for nutrition, hygiene and personal care. Each day, around the world, consumers make 150 million decisions to purchase Unilever products. The company has a portfolio of brands that make people feel good, look good and get more out of life.
In the United States these brands include recognized names such as: Axe, "all," Ben & Jerry's, Bertolli, Breyers, Caress, Country Crock, Degree, Dove personal care products, Eternity by Calvin Klein, Hellmann's, Lipton, Knorr, Popsicle, Promise, Q-Tips, Skippy, Slim-Fast, Snuggle, Suave and Vaseline. All of the preceding brand names are registered trademarks of Unilever. Dedicated to serving consumers and the communities where we live, work and play, Unilever in the United States employs more than 15,000 people in 74 office and manufacturing sites in 24 states and Puerto Rico - generating approximately $10 billion in sales in 2004. For more information visit www.unileverusa.com
WildTangent, based in Redmond, Wash., is the global market share leader in online game publishing. Founded in 1998, the company's Web Driver platform leverages DirectX technology to enable the development of superior-quality games that can be easily delivered and played over the Internet. With over 100 million downloads, Web Driver is the most ubiquitous online gaming platform in the world today. WildTangent can be found online at http://www.wildtangent.com.