iGames LAN center affiliate program

FOR IMMEDIATE RELEASE:

MOUNTAIN VIEW, CA, August 25, 2008—iGames, the leading LAN center organization, and Creative, a worldwide leader in digital entertainment products, today announced a LAN center affiliate program also involving iGames partner and computer product retailer TigerDirect to offer sales and marketing incentives to support the LAN center industry.

The program, intended for both longstanding LAN center owners and those who are just opening a center, rewards owners who have purchased a certain number of select Creative headsets and soundcards at TigerDirect, the exclusive program retailer. Participating centers will receive exclusive product offers, free promotional items and other materials for display from Creative, along with the opportunity to participate in special Creative-sponsored events.

The Creative LAN Center Affiliate Program is the first of its kind between Creative and iGames. Although the companies have collaborated in the past on a variety of sponsorship and marketing initiatives, this program represents a new phase of their relationship.

“Creative and iGames are joining forces to raise the bar for LAN center audio by helping iGames member centers outfit their gaming rigs with Sound Blaster sound cards and Creative gaming headsets – the same gear that the pros use,” said Ryan Richards, product marketing specialist for audio at Creative. “We’re setting a standard for LAN center game audio where we can provide the best and most realistic gaming audio experience, while enabling gamers to have the highest level of competition and the most fun at their favorite LAN center.

“We are proud to be working with Creative again, particularly on such an important effort,” commented Mark Nielsen, Executive Director, iGames. “Having the best equipment is a cornerstone of the iGames LAN center experience, which is why Creative’s offers in collaboration with TigerDirect will have such a positive impact on participating centers’ business.”

The Creative LAN Center Affiliate Program officially launches today, August 25. To find out more about the program, visit: www.igames.org or contact the iGames team at marketing@igames.org.

About iGames

iGames, Inc. offers a wide range of services to help independent and franchised LAN centers, also known as game centers. iGames’ mission is to promote and develop the growth of the LAN center industry. Its services unite LAN centers with the goal of establishing them as the driving force enabling the interactive entertainment industry to become the number one form of entertainment around the world. iGames has established strong relationships with industry leaders to provide a wide variety of products, services and programs to member LAN centers and gamers including software licensing, hardware discounts, exclusive game launches, tournaments, and ladders. Today the company counts well over 600 member centers and 1.2 million gamers, initiating and co-organizing more than 200 events a year. To learn more about iGames, go to www.igames.org.

About Creative

Creative is a worldwide leader in digital entertainment products. Famous for its Sound Blaster® sound cards and for launching the multimedia revolution, Creative is now driving digital entertainment on the PC platform with products like its highly acclaimed ZEN MP3 and portable media players. Creative's innovative hardware, proprietary technology, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment — anytime, anywhere. For more information, visit www.creative.com.

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Media Contact: Bill Lessard / iGames / wlessard@igames.org / 914.476.6089