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iGames and Microsoft Bring Battle for the New World to Life with Exclusive Age of Empires III™ Events

4-Month Game Center Campaign to Celebrate the Latest Landmark Release in the Award-Winning Age of Empires Franchise that Has Sold a Staggering 16 Million Units Worldwide


MOUNTAIN VIEW, CA, October 22, 2005 - iGames, the world's leading game center organization, today announced an exclusive, four-month launch program for Microsoft Game Studios' Age of Empires IIITM, which will include a one-day premiere on October 22; a two-week showcase from October 24-November 6; and a 3-month ladder competition from November 9-February 1, 2006. Co-sponsored by Intel and NVIDIA/EVGA, manufacturers of today's leading graphics cards, the campaign will feature prizes provided by Intel, NVIDIA, EVGA, Alienware and Ideazon, makers of ZboardTM, the first interchangeable custom keyboard.

Age of Empires III offers gamers of all types, skillsets and ages the next level of realism, with advanced battle physics and unparalleled visual detail. The new game picks up where Age of Empires II: Age of KingsTM left off, placing gamers in the position of a European power determined to explore, colonize and conquer the New World. This time period features stunning scenes, from towering European cathedrals to spectacular combat with Industrial Age units like rifled infantry, cavalry and tall ships bristling with cannons.

The game also sets a new standard for visual quality and will amaze players with detail never before seen in an RTS game, including the concept of a "Home City," new civilizations, an immersive new single-player campaign that will span three generations, the ability to ally with the Native Americans, and fast-paced, combat-focused game play.

"Anticipation for this title has been very strong at our centers," said Mark Nielsen, Executive Director of iGames. Between the incredible popularity of the franchise and the demand to play it in the unique competitive environment that iGames offers, we are gearing up for one of our most successful launches to date."

"It's great to be working with iGames again," said Steve Beinner, Games Product Manager, Microsoft Studios. "iGames brings our products grassroots support by reaching our target audience on a community level."

"It's great to be working with iGames again," said Steve Beinner, Games Product Manager, Microsoft Studios. "iGames brings our products grassroots support by reaching our target audience on a community level."

Published by Microsoft Studios and developed by Ensemble Studios, Age of Empires III is rated "T" for "Teen," and carries an MSRP of $49.99. To find out more about the game, visit

For more information on this and other iGames events, including sign-up details, visit or contact the iGames events team at

About iGames

iGames, Inc. offers a wide range of services to help independent and franchised game centers. iGames' mission is to promote and develop the growth of the game center industry. Its services unite game centers with the goal of establishing them as the driving force enabling the interactive entertainment industry to become the number one form of entertainment around the world. iGames has established strong relationships with industry leaders to provide a wide variety of products, services and programs to member game centers and gamers including software licensing, hardware discounts, exclusive game premiers, tournaments, and leagues. Today the company counts well over 600 centers and 45,000 gamers, initiating and co-organizing more than 200 events a year. To learn more about iGames, go to

About Microsoft Game Studios

Microsoft Game Studios is a leading worldwide publisher and developer of games for the Xbox® video game system, the Windows® operating system and online platforms. Comprising a network of top developers, Microsoft Game Studios is committed to creating innovative and diverse games for Windows, including such franchises as Age of Empires® , Flight Simulator and Zoo Tycoon® ; Xbox, including such games as Fable® and franchises as Halo® , Project Gotham Racing® and MechAssault® ; and MSN® Games, the official games channel for the MSN network and home to such hits as "Bejeweled" and "HexicTM."

Press Contact:

Bill Lessard


(914) 476-6089

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GamesIndustry International


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