Tuesday 19th December/...IGA Worldwide, Inc., the largest independent in-game advertising network, announced today an exclusive agreement with Valve® to provide advertising in Counter-Strike®, the world's most popular online action game with millions of users generating in excess of five billion player minutes a month.
The agreement is one of the largest deals of its kind to date and grows IGA Worldwide's Radial dynamic in-game advertising network to offer the largest consumer reach currently available to advertisers.
"As the world's premier online action game, Counter-Strike's player minutes exceed its closest competitor by more than 100%," said Doug Lombardi, Director of Marketing for Valve. "Additionally, Counter-Strike rivals many of the current top ten watched shows on American televisions. For instance, a top ranked, one hour, weekly program garners 20 million viewers and results in approximately 4.8 billion viewer minutes per month. Conversely, Counter-Strike generates over 5 billion player minutes in the same period of time. And, nobody fast-forwards through any part of Counter-Strike. ( http://www.steamgames.com/v/index.php?area=stats&)."
"This exclusive agreement between IGA Worldwide and Valve adds significant value to our network and provides brands with a surefire way to reach millions of consumers with high impact advertising, and with highly measurable results," said Justin Townsend, CEO of IGA Worldwide. "We have created a new mass-reach advertising channel where we can deliver targeted 'above the line' advertising creative to the living rooms of highly engaged, hard to reach demographics, yet with the measurability of below the line mediums such as online."
With in-game advertising, brands are contextually incorporated in and around the game environments, offering a multitude of formats from video to outdoor-style billboards and even 3D geometry, delivering advertising recall results that are unheard of in traditional media.
Notes to Editors
About IGA Worldwide
IGA Worldwide, Inc. ( www.igaworldwide.com ) is the largest in-game advertising company helping brands to understand and exploit the rich and diverse opportunities available now and in the future. Its proprietary ad serving network, Radial, enables advertisers to target millions of engaged gamers across a wide range of platforms and genres while they play. It also provides strategic consulting services including integrated product placement and promotion through its wholly-owned communications consultancy, Hive, a trading name of IGA Hive Ltd. Headquartered in New York with offices in London and Berlin, the group is backed by Easton Capital Group, Intel Capital, Morgenthaler Ventures and DN Capital. IGA has recently been voted by ad industry-leaders as the 'Breakout Company of the Year 2006' and as a 'Top Private Technology Company in the World.
Valve is an entertainment software and technology company founded in 1996 and based in Bellevue, Washington. ( www.valvesoftware.com ). The company's portfolio of entertainment properties includes Half-Life®, Counter-Strike®, Day of Defeat®, and Team Fortress®. Valve's catalog of products accounts for over 20 million retail units sold worldwide. In addition, Valve is a developer of leading-edge technologies, such as the Source® game engine and Steam®, a broadband platform for the delivery and management of digital content. ( www.steamgames.com ).
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