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IGA signs deals with three new partners

In-game advertising firm IGA Worldwide has signed new deals with three games companies to present ads in their titles.

In-game advertising firm IGA Worldwide has signed new deals with three games companies to present ads in their titles.

First up is French studio Cyanide, which will place dynamic billboards in Pro Cycling Manager. The game lets players compete in a virtual Tour de France, managing one of 60 official teams.

Staggan's United Football, an MMO which is free to download and play, will also feature dynamic billboards. In addition, it will offer players power-ups and show half-time video spots.

And finally Eidos subsidiary Morpheme has signed a portal-wide deal with IGA covering titles such as Dawn of the Bod and Finger Frenzy. Once again dynamic billboards will be used, along with interstitial video clips before and after play sessions.

"We are thrilled to partner with these accomplished game studios. By aggregating their unique reach in our network it allows us to offer advertisers a strategic medium to reach millions of consumers through targeted dynamic advertising with highly measurable results," said IGA CEO Justin Townsend.

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Ellie Gibson

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Ellie spent nearly a decade working at Eurogamer, specialising in hard-hitting executive interviews and nob jokes. These days she does a comedy show and podcast. She pops back now and again to write the odd article and steal our biscuits.

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