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IGA hits 30 million users

In-game advertising company also releases development kit for clients

IGA Worldwide has announced it has delivered advertising content to its 30 millionth unique user and has launched its new software development kit for advertisers.

The new SDK will allow advertisers access to in-game ad space in over 80 videogame titles. The software also keeps track of all games and reports back how often an advert was viewed and for how long each time.

"IGA Worldwide's intention is to make the process of incorporating dynamic in-game ads into relevant games as streamlined as possible," said Peter Sispoidis, chief technology officer of IGA Worldwide.

"The new Software Development Kit is a major step in the right direction, as it aids all parties involved in placing in-game ads, from the game developers to the media buyers."

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James Lee