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iFone Unveils Key Entertainment Brands On Wireless For 2005 In US

2005 will see ‘connected’ gaming and major launches including Rocky & Bullwinkle, Clue, and Game of Life

E3, Los Angeles, USA 18th May 2005 - iFone, the leading global wireless entertainment publisher, today announced the scheduled releases of a number of exciting new games for wireless devices in the US for 2005, including several focused around well-known faces from the past.

Wireless content focusing on classic media titles include The Adventures of Rocky and Bullwinkle, the legendary animated series, Casper the Ghost and Roger Ramjet will be released from June onwards. iFone will also be releasing a wireless version of the classic board games, Clue and Game of Life as well as introducing Lemmings, already a smash hit in Europe and one of the most successful console games ever.

One of the US's most beloved animations, Rocky and Bullwinkle is recognised across the globe for its sharp satire and humour. The wireless version will provide consumers with games and interactive content based around the stories of the loveable duo.

Originally developed in 1946, Clue is already one of the world's most popular board games sold in over 70 countries and has recently been re-launched as Clue SFX with additional characters and interactive touch sensitive special effects. IFone will bring both versions to wireless devices throughout the year.

Lemmings is one of the world's most successful console games ever with over 10 million copies sold. Due to be launched in July , the wireless version features improved animation perfect game play for wireless and 28 fun filled levels to work through.

Morgan O'Rahilly, CEO of iFone, said "Both Rocky and Bullwinkle and Clue are significant brands for iFone. They are incredibly successful brands throughout the world and we have no doubt that they will prove equally popular to our customers in the wireless gaming format."

During 2005 iFone will also be rolling out connected games as a key component of its strategy.

"The technology to introduce connected gaming is already here it is all about making it fit into the right games," said Greg Robinson, Development Director. "We will see connected gaming introduced as a natural extension of the games people already enjoy playing.

Morgan O'Rahilly stated, "iFone is committed to introducing connected gaming titles to our portfolio, but we are not introducing technology for technology's sake and it will not be at the cost of the playability. Our brands are perfect to bring consumers into the connected world."

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About iFone

iFone is a global leader in wireless entertainment, specialising in the development, production and publishing of wireless entertainment content for current and future mobile devices.

iFone operates a global distribution network live in over 35 countries with over 65 network operators, all major handset manufacturers, retail channels and entertainment portals.

As a leading publisher, iFone acts as a bridge between brand licensors, game developers, handset manufacturers and wireless carriers to deliver first class wireless entertainment to its customers. Complemented by a world-class account management, publishing and brand acquisition team iFone combines a huge wealth of experience and technical knowledge from across the industry.

Press Contacts

Sonus PR for iFone

Patrick Smith

Tel: 020 7031 0890


Emma Brown


+44 (0)161 827 8194

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