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iFone releases Simon for mobiles

Classic 1970s memory game re-emerges in 2005

iFone's partnership with Hasbro has produced another iconic game to compliment its popular classics range, which currently includes Monopoly and Cluedo.

Originally released as early as 1978 at a celebrity party in New York's Studio 54, Simon reached iconic status and will no doubt remain a memorable aspect of many a childhood. The game tests both memory and reaction speed, as players are challenged to mimic a sequence of tones by hitting the corresponding buttons that light up in turn.

Morgan O'Rahilly, CEO of iFone, said: "This game will appeal to a great number of mobile games players. Anyone who remembers the original cult game will be delighted to see this updated version for the mobile phone from iFone. New players will find it is the perfect time filler for casual gaming."

In addition to the simple but addictive gameplay of the original electronic game, iFone's mobile version includes a number of enhancements and gameplay additions. Multiplayer gaming has been introduced, with a 'pass-and-play' mode for up to eight players, and gamers can now create their own sequences to challenge friends and family. Simon for mobiles also includes a new and more challenging reactions test for seasoned veterans, called 'fast hands'.

iFone is a global publisher and developer of mobile content, with a distribution network in over 50 countries, working with more than 100 network operators. The company recently announced a new partnership with SEGA, which will see an initial eight classic SEGA games converted to and distributed on mobile devices. iFone's long standing partnership with Hasbro has produced a number of mobile chart topping games, including mobile versions of classic board games Monopoly and Cluedo. The company has also enjoyed enormous success with its mobile conversion of Lemmings.

Simon is now available through all major operators for a wide range of mobile handsets, and the company believes it has another chart success on its hands. O'Rahilly added: "I believe that iFone has published another game that will top the charts, matching the success we have had with Monopoly and Lemmings."

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