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iFone Releases Mobile Version of ‘Simon'

Iconic 70s favourite now available on mobile phone

Manchester, 10 October 2005 - iFone, the leading wireless entertainment publisher, today launches the mobile version of Simon, the popular 1970s children's classic interactive game, designed to test memory and speed of reaction. Simon is part of iFone's agreement with Hasbro which includes the ever-popular cult iFone classics Monopoly and Cluedo. The game is available on the most popular gaming handsets and through all major operators.

One of the pioneers of electronic gaming, Simon was originally launched in 1978 at a celebrity party in New York's Studio 54. Launched when Disco was at its peak, Simon soon achieved iconic status and is a memorable part of many people's childhood. The game is designed to test players' memory as they mimic a sequence of tones using different coloured buttons that light up.

The mobile game includes the original's simple, yet compelling playability as well a number of interactive elements for the new format. Players will be able to play multi-player games of 'pass-and-play' against up to seven other players; to develop their own sequences to challenge other players with; or to play 'fast-hands', a reactions test for the seasoned player. The release of Simon underlines iFone's commitment to developing mass market appeal games for the casual gamer across all age ranges.

Morgan O'Rahilly, CEO of iFone, said "This game will appeal to a great number of mobile games players. Anyone who remembers the original cult game will be delighted to see this updated version for the mobile phone from iFone. New players will find it is the perfect time filler for casual gaming. I believe that iFone has published another game that will top the charts, matching the success we have had with Monopoly and Lemmings."

iFone has recently enjoyed outstanding success with a number one hit in the ELSPA mobile games download charts with Lemmings and became the UK's number one publisher of mobile games by downloads in 2004 according to figures from the European Trade Body ELSPA.

About iFone Ltd

iFone is a global leader in wireless entertainment, specialising in the development, production and publishing of wireless entertainment content for current and future mobile devises.

iFone operates a global distribution network live in 50 countries and has strategic partnerships with over 100 network operators. With an exceptional track record in the deployment of mass-market brands in the wireless space, iFone develops entertainment content for a wide range of handsets in all major languages.

Complemented by a world-class account management, publishing and brand acquisition team, iFone combines a huge wealth of experience and technical knowledge from across the industry.

For more information please visit www.ifone.com

For further information, please contact:

Patrick Smith

Sonus PR for iFone

+ 44 (0)20 7851 4890


Emma Brown


+ 44 (0)161 827 8194


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