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Ifone Launches Mobile Version Of Lemmings Across Europe


Manchester, 24th March 2005 - iFone, the leading wireless entertainment publisher, launches the addictively playable Lemmings game for wireless devices across all UK networks tomorrow. The classic console franchise has been optimised for mobile phones with excellent graphics and 28 engaging levels for consumers to work through and will be available on all popular Java-enabled handsets.

Originally selling over 10 million copies since its introduction in the 1990s, Lemmings is one of the world's most successful console games. The memorable Lemmings characters of the game are small, green-haired beings that mindlessly walk en masse into any danger in their path. The Lemmings game, with its mass market appeal, will complement iFone's portfolio of mass market best sellers such as Tetris, Monopoly and Cluedo. The original console Lemmings game broke new ground in gameplay, winning multiple maximum review scores in games magazines and iFone promises to continue this pedigree with the wireless version.

Morgan O'Rahilly, CEO of iFone, commented, "The Lemmings franchise has been one of the most successful franchises in the world. This game translates extremely well to mobile phones and we're extremely pleased to be bringing the ultimate in playability to the consumer. We feel that Lemmings is going to be another chart topper for us."

iFone's expertise in developing mass market appeal games has seen its Monopoly and Tetris games consistently charting in the top ten of the monthly ELSPA Java download charts. This chart success underlines iFone's excellent reputation for publishing blockbuster games to the mobile phone environment.


About iFone

iFone is a global leader in wireless entertainment, specialising in the development, production and publishing of wireless entertainment content for current and future mobile devices. Operating a global distribution network, iFone is live in over 35 countries with over 65 network operators, and works with all major handsets manufacturers, retail channels and entertainment portals.

As a leading publisher, iFone acts as a bridge between brand licensors, game developers, handset manufacturers and wireless carriers to deliver first class wireless entertainment to its customers. Combining world class account management, publishing and brand acquisition teams, iFone benefits from a huge wealth of experience and technical knowledge from across the industry.

For further information, please contact:

Patrick Smith for iFone

Sonus PR

+44 (0)20 7031 0890

Emma Brown


+44 (0)161 827 8194

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